Best WordPress Analytics Plugins in 2026

Data from WordPress.org Updated October 22, 2026 First published September 4, 2026 5 min read

Visitor stats in the WordPress dashboard, from Google Analytics bridges to self-hosted tracking.

Analytics plugins either connect WordPress to an external service such as Google Analytics, or count visits themselves and keep the data in your own database. The two approaches differ in what they cost you: one in privacy paperwork, the other in server load.

Together these 10 plugins run on more than 9,260,000 active WordPress sites. Ranked from both WordPress.org orderings for "analytics", its tag listing and its search results.

On this page

Best for each measure
Quick comparison
The top 10
What moved
How to choose
Head-to-head
How this list is ranked
FAQ
Conclusion
Other rankings

Best Analytics Plugin for each measure

One plugin per measure, taken from the same WordPress.org figures as the ranking. A measure with nothing behind it is left out rather than guessed.

Most installed: Site Kit by Google
5 million+, active installs reported by WordPress.org
Highest rated: Koko Analytics
5.0 out of 5, from 244 reviews, counting only plugins with at least 50
Most reviewed: MonsterInsights
3,156 reviews, the largest body of feedback behind a score
Most recently updated: Google Analytics for WooCommerce
October 20, 2026, the latest release in this list
Longest established: MonsterInsights
September 14, 2007, first published on WordPress.org
Best support record: Burst Statistics
16 of 18 resolved, recent threads on the WordPress.org support forum
Most languages: Site Kit by Google
14 languages, translated to 90% or more on translate.wordpress.org

Analytics Plugins compared: rating, reviews, installs

#	Plugin	Rating	Reviews	Active installs
1	Site Kit by Google	4.2	1,012	5 million+
2	MonsterInsights	4.5	3,156	2 million+
3	WP Statistics	4.1	759	500,000+
4	GA Google Analytics	4.9	158	400,000+
5	Burst Statistics	4.9	186	200,000+
6	Independent Analytics	4.8	166	100,000+
7	ExactMetrics	2.5	1,546	200,000+
8	Google Analytics for WooCommerce	2.8	119	100,000+
9	Koko Analytics	5.0	244	60,000+
10	GTM4WP	4.5	155	700,000+

The 10 best Analytics Plugins, ranked by WordPress.org

Ranked from both WordPress.org orderings for "analytics", its tag listing and its search results. Arrows show movement against the previous snapshot.

1.Site Kit by Google

Site Kit by Google – Analytics, Search Console, AdSense, Speed

4.2 (1,012) 5 million+ active installs Updated Oct 19, 2026 Tested up to 7.1.3

Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.

7,850,249 downloads in 30 days

Stats and rankings WordPress.org Website
2.MonsterInsights

MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)

4.5 (3,156) 2 million+ active installs Updated Sep 16, 2026 Tested up to 7.1.3

The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.

645,980 downloads in 30 days

Stats and rankings WordPress.org Website
3.WP Statistics

WP Statistics – Simple, privacy-friendly Google Analytics alternative

4.1 (759) 500,000+ active installs Updated Oct 14, 2026 Tested up to 7.1.3

Cookieless, privacy-friendly WordPress analytics. GDPR/CCPA compliant visitor data and clear graphs, with no data sharing.

731,370 downloads in 30 days

Stats and rankings WordPress.org Website
4.GA Google Analytics

GA Google Analytics – Connect Google Analytics to WordPress

4.9 (158) 400,000+ active installs Updated Aug 10, 2026 Tested up to 7.1.3

Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.

38,838 downloads in 30 days

Stats and rankings WordPress.org Website
5.Burst Statistics

Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative)

4.9 (186) 200,000+ active installs Updated Oct 20, 2026 Tested up to 7.1.3

Simple, lightweight WordPress analytics with privacy-friendly visitor tracking. Cookieless and GDPR-ready. Setup in seconds, no cookie banner needed.

266,822 downloads in 30 days

Stats and rankings WordPress.org Website
6.Independent Analytics

Independent Analytics – WordPress Analytics Plugin

4.8 (166) 100,000+ active installs Updated Oct 16, 2026 Tested up to 7.1.3

A simple, yet powerful WordPress analytics plugin that gives you privacy-friendly stats to grow your website. A Google Analytics alternative.

70,052 downloads in 30 days

Stats and rankings WordPress.org Website
7.ExactMetrics

ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin)

2.5 (1,546) 200,000+ active installs Updated Sep 16, 2026 Tested up to 7.1.3

Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!

82,830 downloads in 30 days

Stats and rankings WordPress.org Website
8.Google Analytics for WooCommerce

2.8 (119) 100,000+ active installs Updated Oct 20, 2026 Tested up to 7.1.3

Provides integration between Google Analytics and WooCommerce.

116,531 downloads in 30 days

Stats and rankings WordPress.org Website
9.Koko Analytics

Koko Analytics – Privacy-Friendly WordPress Analytics

5.0 (244) 60,000+ active installs Updated Sep 24, 2026 Tested up to 7.1.3

Privacy-friendly and lightweight Google Analytics alternative for WordPress sites. No cookies, just insights.

49,495 downloads in 30 days

Stats and rankings WordPress.org Website
10.GTM4WP

GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

4.5 (155) 700,000+ active installs Updated Oct 12, 2026 Tested up to 7.1.3

Advanced tag management for WordPress with Google Tag Manager

966,064 downloads in 30 days

Stats and rankings WordPress.org Website

What changed in the Analytics Plugins ranking

How to choose a Analytics Plugin for WordPress

1
Decide where the data should live
A bridge to an external service is light on your server but sends visitor data to a third party. Self-hosted tracking keeps the data yours and writes every hit to your database.
2
Check the consent story
If you serve visitors in the EU, tracking usually needs consent. Plugins that integrate with a consent banner save you wiring it yourself.
3
Look at what the dashboard actually shows
Most of these plugins put a summary inside WordPress. Decide whether you will read it there or in the service itself, and pick accordingly.
4
Watch the database on a busy site
Self-hosted stats grow a table on every visit. Check whether the plugin prunes old rows before your database doubles in size.

Analytics Plugin comparisons: side by side

The top four against each other on installs, ratings, reviews and updates. Each measure names its own leader; there is no overall winner.

How we rank Analytics Plugins

WordPress.org publishes two orderings for "analytics" and neither is reliable alone. The tag listing covers every tag the directory files these plugins under, "analytics", "statistics", "stats" and "google-analytics", and is sorted by active installs, which lets a large plugin carrying one of them loosely sit above the ones the category is about. Its search results are sorted by relevance and carry their own noise. So a plugin is placed here by where it sits across both lists: high in each one lifts it, high in only one does not. We fetch both every day at 03:00 UTC, keep every day's snapshot, and add nothing of our own. No plugin is inserted, removed or sponsored, and each entry shows its position in both lists on its own page. Full methodology.

Analytics Plugins FAQ

What is the best Analytics Plugin for WordPress?

On WordPress.org's own ranking for "analytics", Site Kit by Google is #1 as of October 22, 2026, with 5 million+ active installs and a 4.2 out of 5 rating. By rating, Koko Analytics scores 5.0 out of 5 from 244 reviews.

Which Analytics Plugin has the most active installs?

Site Kit by Google, with 5 million+ active installs reported by WordPress.org as of October 22, 2026. It ranks #1 in this list.

Which Analytics Plugin has the highest rating?

Koko Analytics, rated 5.0 out of 5 by 244 reviewers on WordPress.org. Only plugins with at least 50 reviews are counted, so a single 5-star review does not win.

Which Analytics Plugin was updated most recently?

Google Analytics for WooCommerce shipped its latest release on October 20, 2026. 10 of the 10 plugins in this list were updated in the last 90 days, which is the usual sign of active maintenance.

How many Analytics Plugins are there on WordPress.org?

WordPress.org lists 1,480 plugins tagged "analytics", "statistics", "stats" and "google-analytics" as of October 22, 2026. This page shows the top 10 in the directory's own order.

Do I need an Analytics Plugin if I already use Google Analytics?

No, the tracking code can go in your theme or a tag manager. A plugin is worth it for what surrounds the code: it adds the script correctly on every page, handles consent, tracks downloads and outbound clicks, and shows a summary inside WordPress so you do not open another tab.

Which Analytics Plugins work without cookie consent?

The self-hosted ones that count visits without cookies or personal identifiers generally do, and several advertise exactly that. Anything that connects to Google Analytics needs consent in the EU. The plugin's own documentation is the place to confirm this; treat marketing claims about it carefully.

Analytics Plugins: the bottom line

As of October 22, 2026, Site Kit by Google holds the #1 spot for "analytics" on WordPress.org, followed by MonsterInsights and WP Statistics. If install base matters most, Site Kit by Google leads with 5 million+ active installs. If ratings matter most, Koko Analytics scores 5.0 out of 5 across 244 reviews.