Ecwid by Lightspeed Ecommerce Shopping Cart vs OptinMonster (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ecommerce Plugins top 10: Ecwid by Lightspeed Ecommerce Shopping Cart at #6 and OptinMonster at #5. OptinMonster leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Ecwid by Lightspeed Ecommerce Shopping Cart
Powerful, easy to use ecommerce shopping cart for WordPress. Sell on Facebook and Instagram. iPhone & Android apps. Superb support.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Who leads on what
OptinMonster leads on 4 of the 5 measures we track.
OptinMonster ranks higher on WordPress.org: #5 against #6 in Ecommerce Plugins.
OptinMonster has more users: 1 million+ active installs against 20,000+.
Ecwid by Lightspeed Ecommerce Shopping Cart is rated higher: 4.5 out of 5 from 228 reviews, against 4.3 from 816 reviews.
OptinMonster has more reviews behind its score: 816 against 228.
OptinMonster was updated more recently, on August 14, 2026; Ecwid by Lightspeed Ecommerce Shopping Cart on August 8, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Ecwid by Lightspeed Ecommerce Shopping Cart
Pick Ecwid by Lightspeed Ecommerce Shopping Cart if the review score matters most to you.
OptinMonster
Pick OptinMonster if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one shipping releases most recently.
Ecwid by Lightspeed Ecommerce Shopping Cart vs OptinMonster side by side
| Ecwid by Lightspeed Ecommerce Shopping Cart | OptinMonster | |
|---|---|---|
| Ecommerce Plugins ranking | #6 | #5 |
| Rating | 4.5 | 4.3 |
| Reviews | 228 | 816 |
| Active installs | 20,000+ | 1 million+ |
| Total downloads | 3,016,740 | 134,422,955 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 8, 2026 | Aug 14, 2026 |
| First published | Oct 21, 2009 | Apr 26, 2015 |
| Tested up to WordPress | 7.0.4 | 7.0.4 |
| Requires PHP | – | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Ecwid by Lightspeed Ecommerce Shopping Cart ratings
OptinMonster ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Ecwid by Lightspeed Ecommerce Shopping Cart nor OptinMonster can pay to appear here: the pair exists only because both plugins reached the Ecommerce Plugins top 10. Full methodology.
Ecwid by Lightspeed Ecommerce Shopping Cart vs OptinMonster: common questions
Is Ecwid by Lightspeed Ecommerce Shopping Cart better than OptinMonster?
OptinMonster leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OptinMonster ranks higher on WordPress.org: #5 against #6 in Ecommerce Plugins.
Which has more users, Ecwid by Lightspeed Ecommerce Shopping Cart or OptinMonster?
OptinMonster ranks higher on WordPress.org: #5 against #6 in Ecommerce Plugins.
Which is rated higher, Ecwid by Lightspeed Ecommerce Shopping Cart or OptinMonster?
OptinMonster has more users: 1 million+ active installs against 20,000+.
Are Ecwid by Lightspeed Ecommerce Shopping Cart and OptinMonster free?
Both are free to install from WordPress.org. Ecwid by Lightspeed Ecommerce Shopping Cart may also sell a paid version or add-ons. OptinMonster may also sell a paid version or add-ons.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.