Fluid Checkout vs Funnel Builder (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Checkout Plugins top 10: Fluid Checkout at #4 and Funnel Builder at #6. Funnel Builder leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Fluid Checkout
Fluid Checkout for WooCommerce – Lite
Frictionless Multistep Checkout for WooCommerce. Get up to 36% increase in conversion rates with a better purchase experience at the checkout page.
Funnel Builder
FunnelKit – Funnel Builder Plugin for WooCommerce Checkout
Create high-converting WooCommerce checkout pages, thank you pages & sales funnels with the highest-rated WordPress funnel builder.
Who leads on what
Funnel Builder leads on 5 of the 6 measures we track.
Fluid Checkout ranks higher on WordPress.org: #4 against #6 in Checkout Plugins.
Funnel Builder has more users: 30,000+ active installs against 20,000+.
Funnel Builder is rated higher: 5.0 out of 5 from 1,026 reviews, against 4.9 from 159 reviews.
Funnel Builder has more reviews behind its score: 1,026 against 159.
Funnel Builder was updated more recently, on October 21, 2026; Fluid Checkout on August 21, 2026.
Funnel Builder was downloaded more in the last 30 days: 33,814 times against 5,037.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Fluid Checkout
Pick Fluid Checkout if you go by where WordPress.org itself puts them.
Funnel Builder
Pick Funnel Builder if you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Fluid Checkout vs Funnel Builder side by side
| Fluid Checkout | Funnel Builder | |
|---|---|---|
| Checkout Plugins ranking | #4 | #6 |
| Rating | 4.9 | 5.0 |
| Reviews | 159 | 1,026 |
| Active installs | 20,000+ | 30,000+ |
| Total downloads | 698,511 | 1,331,847 |
| Downloads, last 30 days | 5,037 | 33,814 |
| Last updated | Aug 21, 2026 | Oct 21, 2026 |
| First published | Jun 25, 2021 | Feb 11, 2021 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free + paid version | Free on WordPress.org |
Downloads per day, last 48 days
Fluid Checkout ratings
Funnel Builder ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Fluid Checkout nor Funnel Builder can pay to appear here: the pair exists only because both plugins reached the Checkout Plugins top 10. Full methodology.
Fluid Checkout vs Funnel Builder: common questions
Is Fluid Checkout better than Funnel Builder?
Funnel Builder leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Fluid Checkout ranks higher on WordPress.org: #4 against #6 in Checkout Plugins.
Which has more users, Fluid Checkout or Funnel Builder?
Fluid Checkout ranks higher on WordPress.org: #4 against #6 in Checkout Plugins.
Which is rated higher, Fluid Checkout or Funnel Builder?
Funnel Builder has more users: 30,000+ active installs against 20,000+.
Are Fluid Checkout and Funnel Builder free?
Both are free to install from WordPress.org. Fluid Checkout is listed as commercial, so a paid version or add-ons exist. Funnel Builder may also sell a paid version or add-ons.
Alternatives to Fluid Checkout and Funnel Builder
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Kustom Checkout for WooCommerce
10,000+ installs · 3.5 from 15 reviews
-
Payoneer Checkout
5,000+ installs · 4.2 from 5 reviews
-
Force Authentification Before Checkout for WooCommerce
5,000+ installs · 5.0 from 57 reviews
-
Campos Checkout Brasileiro para WooCommerce
5,000+ installs · 4.9 from 45 reviews
-
Flexible Checkout Fields
80,000+ installs · 4.7 from 296 reviews
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- Flexible Checkout Fields vs Funnel Builder
- Fluid Checkout vs Kustom Checkout for WooCommerce
- Fluid Checkout vs Payoneer Checkout
- Fluid Checkout vs Campos Checkout Brasileiro para WooCommerce
- Fluid Checkout vs Checkout Field Editor for WooCommerce
- Fluid Checkout vs Digital Goods for WooCommerce Checkout
- Fluid Checkout vs Force Authentification Before Checkout for WooCommerce
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.