Opti-Behavior
Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights
by OptiUser · WordPress.org page · Website
Opti-Behavior has 1,000+ active installs on WordPress.org and 15,464 downloads all time. It was downloaded 6,955 times in the last 30 days. The last update was on October 20, 2026, tested up to WordPress 7.1.3.
Opti-Behavior at a glance
Is Opti-Behavior well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- Real-time traffic – visitors, sessions, pageviews, bounce rate, scroll depth, top pages, traffic sources, devices and visitor map, with visit duration, visited…
- “AI Assistants” channel – visits from ChatGPT, Perplexity, Claude and Copilot are counted on their own instead of inside Organic Search
- Click heatmaps for desktop and mobile. Point at a hot area to see how many clicks it received (“N clicks in this area”)
- Unlimited conversion funnels with multi-step drop-off analysis and device filtering. Opti-Behavior detects your site type (WooCommerce, Easy Digital Downloads…
- A/B testing – page-split experiments, variant previews, conversion goals and winner application
- Smart Insights – one card per problem, ranked by visitors lost, with a confidence level from the visits measured, the next action, a before / after result and…
- Page X-Ray preview – your three most visited pages of the period, each with a health score and its first problem
- Shop for WooCommerce – product views, adds to cart, checkouts and paid orders, and the visits each product loses (viewed, not added to cart), worst product…
- Site report – print or save as PDF a report of any period from Opti-Behavior > Reports: traffic, the three most costly issues and, when your site has them…
- Scheduled e-mail reports, daily, weekly or monthly – visits, page views, time per visit and bounce with their change, the three most costly issues, top…
- Visitor country from a local database shipped with the plugin (DB-IP Lite): it works right after activation, and the visitor IP address is not sent to a…
- Bot and spam filtering – visits from headless browsers and automation tools (detected by their user agent) are refused at collection, and browsers driven by an…
Opti-Behavior reviews and ratings
6 reviews on WordPress.org, with the most recent ones as their authors posted them.
6 reviews
- 5★
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- 4★
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- 3★
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Amazing features and outstanding support!
I’ve been using Opti-Behavior since its early days and have had the chance to try many new features along the way. The developer is incredibly responsive, takes feedback seriously, and delivers updates impressively fast. The feature set is huge and could replace several plugins we’ve paid significantly more for. The focus on data privacy is another big plus for us. A fantastic plugin with genuinely outstanding support. Highly recommended, and a big thank you to the developer!
Marc -
Excellent stats, optimised for speed
Early versions (before 1.9.1) focused on adding features - *lots* of them. Impressive as that was, they dented Lighthouse performance a *little*. After a brief word with the (very helpful) team, they soon fixed that. Providing such rich, privacy-focused analytics data within the admin area, yet with *zero* significant impact on site speed and no connections to external services, is impressive. Definitely worth trying if you're serious about optimising your site.
Pete -
More Than an Analytics Plugin , A Developer Who Truly Listens
I've tested many analytics plugins, and Opti-Behavior is one of the most impressive. It brings a clean, native WordPress analytics experience without unnecessary complexity.The developer is also amazing & very responsive, open to feedback, and genuinely cares about users. I suggested a few features for the free version, and some of them were actually added. That level of support is rare. Highly recommended.
jeandupon -
Helpful for seeing what visitors actually do
I installed Opti-Behavior on one of my WordPress sites because I wanted to understand why people were leaving a page that I thought was clear. After checking the heatmap and scroll data, I noticed that visitors were not really reaching the section I expected them to see, and some clicks were happening in places I didn’t expect. The setup was not complicated, and I liked that I could see everything directly inside WordPress instead of opening another platform. For me, the most useful part is that it shows behavior in a visual way, not just numbers. It helped me make a few small changes to the layout and move an important button higher on the page. I’m still testing it, but so far it feels practical and useful, especially for improving pages based on real visitor behavior instead of just guessing.
damiengallou -
Good plugin. Solid free version
Honestly didn't expect much when I installed this. There are so many analytics plugins that promise everything and deliver nothing. Been using it for 3 days now. The thing that actually surprised me was the form analytics. I've never seen a WordPress plugin that shows you exactly how people interact with each field, how long they stay on it, where they stop and leave. Found a real issue on my contact form in like 20 minutes. One field was killing my submissions and I had no idea. Everything runs on my own server which was important to me. Not a fan of sending my visitors' data to Microsoft or whoever. Still waiting for the WooCommerce features they mentioned. That's the main reason I'll be sticking around. If that works half as well as the form analytics, it'll be worth it.
mariamilano -
Wow, this plugin is actually awesome!
I got to test the Pro plan for free and honestly… I’m blown away! 😄Opti Behavior is a real all-in-one beast for understanding your website traffic. It shows you exactly how people are moving around your site and, most importantly, what you actually need to optimize to make things better.
devanharoun
Download and install history
10,585 downloads over the last 51 days. Snapshots taken daily from WordPress.org.
Opti-Behavior alternatives
Plugins that solve the same problem, ranked by how closely they overlap with Opti-Behavior.
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IP2Location Redirection 7,000+ installs · 4.3 -
If-So Dynamic Content 7,000+ installs · 4.7 -
WP Data Access 10,000+ installs · 4.9 -
Country Based Restrictions for WooCommerce 5,000+ installs · 4.5
Details
Self-hosted click heatmaps, click tracking and funnels for WordPress and WooCommerce. Analytics data is stored on your server. Session replay in Pro.
The full description, screenshots and every review live on the WordPress.org page.
Tags
- click tracking
- funnel
- heatmap
- user behavior
- woocommerce analytics
- Version
- 1.10.1
- Last updated
- Oct 20, 2026
- First published
- Nov 19, 2025
- Requires WordPress
- 5.8
- Tested up to
- 7.1.3
- Requires PHP
- 7.4
- Pricing
- Free on WordPress.org
Opti-Behavior FAQ
What does Opti-Behavior do?
According to its WordPress.org readme, Opti-Behavior offers Real-time traffic – visitors, sessions, pageviews, bounce rate, scroll depth, top pages, traffic sources, devices and visitor map, with visit duration, visited, “AI Assistants” channel – visits from ChatGPT, Perplexity, Claude and Copilot are counted on their own instead of inside Organic Search, Click heatmaps for desktop and mobile. Point at a hot area to see how many clicks it received (“N clicks in this area”), Unlimited conversion funnels with multi-step drop-off analysis and device filtering. Opti-Behavior detects your site type (WooCommerce, Easy Digital Downloads and A/B testing – page-split experiments, variant previews, conversion goals and winner application.
How many active installs does Opti-Behavior have?
WordPress.org reports 1,000+ active installs for Opti-Behavior as of October 25, 2026.
Is Opti-Behavior still maintained?
Yes. The last release was on October 20, 2026 and it is tested up to WordPress 7.1.3.
Does Opti-Behavior have good support?
On the WordPress.org forum, 1 of 1 recent support threads for Opti-Behavior are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.
Is Opti-Behavior free?
Opti-Behavior is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.