Opti-Behavior
Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights
by OptiUser · WordPress.org page · Website
Opti-Behavior has 1,000+ active installs on WordPress.org and 13,018 downloads all time. It was downloaded 6,088 times in the last 30 days. The last update was on October 12, 2026, tested up to WordPress 7.1.3.
Opti-Behavior at a glance
Is Opti-Behavior well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- Click heatmaps for desktop and mobile
- Real-time traffic overview with visitors, sessions, pageviews, bounce rate, scroll depth, top pages, traffic sources, and visitor map
- Unlimited conversion funnels with multi-step drop-off analysis and device filtering
- Automatic funnel suggestions: Opti-Behavior detects your site type (WooCommerce, Easy Digital Downloads, blog, lead-gen, signup, membership, LMS, booking) and…
- A/B testing for page-split experiments, variant previews, conversion goals, and winner application
- Session and visitor tracking with duration, visited pages, referrers, outbound links, and engagement patterns
- Smart Insights: cards ranked by visitors lost, confidence from the visits measured, before / after results, weekly summaries and notifications
- “How it works” page with a Setup check, a first-days checklist and the latest release notes
- Bot and spam detection and filtering for cleaner decisions
- Scheduled email reports: daily, weekly, or monthly
- Hybrid Storage engine that stores high-volume analytics events in files instead of the database. Database size measured on one production site
- Cookie-free anonymous tracking by default, IP anonymization, and no third-party analytics data sharing. Full Tracking mode uses cookies only after the visitor…
Opti-Behavior reviews and ratings
5 reviews on WordPress.org, with the most recent ones as their authors posted them.
5 reviews
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Excellent stats, optimised for speed
Early versions (before 1.9.1) focused on adding features - *lots* of them. Impressive as that was, they dented Lighthouse performance a *little*. After a brief word with the (very helpful) team, they soon fixed that. Providing such rich, privacy-focused analytics data within the admin area, yet with *zero* significant impact on site speed and no connections to external services, is impressive. Definitely worth trying if you're serious about optimising your site.
Pete -
More Than an Analytics Plugin , A Developer Who Truly Listens
I've tested many analytics plugins, and Opti-Behavior is one of the most impressive. It brings a clean, native WordPress analytics experience without unnecessary complexity.The developer is also amazing & very responsive, open to feedback, and genuinely cares about users. I suggested a few features for the free version, and some of them were actually added. That level of support is rare. Highly recommended.
jeandupon -
Helpful for seeing what visitors actually do
I installed Opti-Behavior on one of my WordPress sites because I wanted to understand why people were leaving a page that I thought was clear. After checking the heatmap and scroll data, I noticed that visitors were not really reaching the section I expected them to see, and some clicks were happening in places I didn’t expect. The setup was not complicated, and I liked that I could see everything directly inside WordPress instead of opening another platform. For me, the most useful part is that it shows behavior in a visual way, not just numbers. It helped me make a few small changes to the layout and move an important button higher on the page. I’m still testing it, but so far it feels practical and useful, especially for improving pages based on real visitor behavior instead of just guessing.
damiengallou -
Good plugin. Solid free version
Honestly didn't expect much when I installed this. There are so many analytics plugins that promise everything and deliver nothing. Been using it for 3 days now. The thing that actually surprised me was the form analytics. I've never seen a WordPress plugin that shows you exactly how people interact with each field, how long they stay on it, where they stop and leave. Found a real issue on my contact form in like 20 minutes. One field was killing my submissions and I had no idea. Everything runs on my own server which was important to me. Not a fan of sending my visitors' data to Microsoft or whoever. Still waiting for the WooCommerce features they mentioned. That's the main reason I'll be sticking around. If that works half as well as the form analytics, it'll be worth it.
mariamilano -
Wow, this plugin is actually awesome!
I got to test the Pro plan for free and honestly… I’m blown away! 😄Opti Behavior is a real all-in-one beast for understanding your website traffic. It shows you exactly how people are moving around your site and, most importantly, what you actually need to optimize to make things better.
devanharoun
Download and install history
8,139 downloads over the last 43 days. Snapshots taken daily from WordPress.org.
Opti-Behavior alternatives
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Details
Self-hosted click heatmaps, click tracking and funnels for WordPress and WooCommerce. Visitor data stays on your server. Session replay in Pro.
The full description, screenshots and every review live on the WordPress.org page.
Tags
- click tracking
- funnel
- heatmap
- user behavior
- woocommerce analytics
- Version
- 1.10.0
- Last updated
- Oct 12, 2026
- First published
- Nov 19, 2025
- Requires WordPress
- 5.8
- Tested up to
- 7.1.3
- Requires PHP
- 7.4
- Pricing
- Free on WordPress.org
Opti-Behavior FAQ
What does Opti-Behavior do?
According to its WordPress.org readme, Opti-Behavior offers Click heatmaps for desktop and mobile, Real-time traffic overview with visitors, sessions, pageviews, bounce rate, scroll depth, top pages, traffic sources, and visitor map, Unlimited conversion funnels with multi-step drop-off analysis and device filtering, Automatic funnel suggestions: Opti-Behavior detects your site type (WooCommerce, Easy Digital Downloads, blog, lead-gen, signup, membership, LMS, booking) and and A/B testing for page-split experiments, variant previews, conversion goals, and winner application.
How many active installs does Opti-Behavior have?
WordPress.org reports 1,000+ active installs for Opti-Behavior as of October 17, 2026.
Is Opti-Behavior still maintained?
Yes. The last release was on October 12, 2026 and it is tested up to WordPress 7.1.3.
Does Opti-Behavior have good support?
On the WordPress.org forum, 1 of 1 recent support threads for Opti-Behavior are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.
Is Opti-Behavior free?
Opti-Behavior is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.