UniPixel
UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce
by Buildio · WordPress.org page · Website
UniPixel has 200+ active installs on WordPress.org and 7,699 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on July 12, 2026, tested up to WordPress 6.9.7.
UniPixel at a glance
Is UniPixel well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- Meta Conversion API (CAPI) — server-side and client-side event sending with full deduplication
- Pinterest Conversions API — server-side and client-side tracking with full deduplication
- TikTok Events API — server-side and client-side tracking with automatic deduplication
- GA4 Measurement Protocol — server-side event delivery to Google Analytics and Google Ads
- Microsoft UET & Conversions API — client-side tracking via UET with early support for Microsoft’s Conversions API (CAPI) pilot program. WooCommerce events and…
- WooCommerce events — ViewContent, AddToCart, InitiateCheckout and Purchase tracked automatically with full product data (names, categories, variants, values)
- Custom events — create your own click, view and interaction events for any WordPress page. Not limited to WooCommerce
- Automatic deduplication — each event gets a unique ID shared between client and server, so platforms count it once
- Built-in consent management — fully featured popup with built-in translations for 18 languages, editable wording per language, 5 layout styles (centred card /…
- Live event testing — real-time console shows events as they fire, with full payload data
- Event logging — optional database storage of every event sent, for debugging and audit
UniPixel reviews and ratings
4 reviews on WordPress.org, with the most recent ones as their authors posted them.
4 reviews
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Great concept, but multilingual consent is a dealbreaker
Installation is straightforward and the interface is clean, intuitive, and reassuring to navigate. That said, there are a few limitations that held me back. The Meta test event code — the one you get from Events Manager to verify your setup — cannot be entered anywhere in the plugin, which makes it impossible to properly test events directly within Meta. The plugin does have its own internal log system, but I would have liked to see server-tagged events confirmed as deduplicated on Meta's end rather than just logged locally. The built-in consent popup is a nice touch, but it currently only supports a single language with no option to localize it — this alone was a dealbreaker for me. A multilingual consent banner is essentially a requirement for stores operating across different regions, and without it I couldn't use the plugin in production. The fact that it sends diagnostic data back to Buildio is another downside worth mentioning, even if the data itself isn't sensitive.
cenkcagdas -
Very Good!
Great job done here! It simply works!
laserstore -
Fantastic!
Congratulations on the excellent work done here. Do not imagine how grateful I am because your plugin solves a problem that was trying to solve. Sensational! Thank you very much for your dedication!
leodefaveri -
Highly recommendable
Very good plugin. Very promising, simple, effective, lightweight. The development team is attentive and responsive. Very good work ! Thanks.
joy0114
Details
Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.
The full description, screenshots and every review live on the WordPress.org page.
Tags
- Meta Conversion API
- pinterest conversions api
- Server Side Tracking
- TikTok Events API
- woocommerce pixel
- Version
- 2.6.11
- Last updated
- Jul 12, 2026
- First published
- Dec 19, 2024
- Requires WordPress
- 5.0
- Tested up to
- 6.9.7
- Requires PHP
- 7.0
- Pricing
- Free on WordPress.org
UniPixel FAQ
What does UniPixel do?
According to its WordPress.org readme, UniPixel offers Meta Conversion API (CAPI) — server-side and client-side event sending with full deduplication, Pinterest Conversions API — server-side and client-side tracking with full deduplication, TikTok Events API — server-side and client-side tracking with automatic deduplication, GA4 Measurement Protocol — server-side event delivery to Google Analytics and Google Ads and Microsoft UET & Conversions API — client-side tracking via UET with early support for Microsoft’s Conversions API (CAPI) pilot program. WooCommerce events and.
How many active installs does UniPixel have?
WordPress.org reports 200+ active installs for UniPixel as of September 7, 2026.
Is UniPixel still maintained?
Yes. The last release was on July 12, 2026 and it is tested up to WordPress 6.9.7.
Is UniPixel free?
UniPixel is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.