Advanced Import vs WP All Import (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Import Plugins top 10: Advanced Import at #2 and WP All Import at #7. They split the 5 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
Advanced Import
Easily import demo data including posts, pages, media, widgets, customizer settings, and Gutenberg Blocks.
WP All Import
WP All Import – Product Import for WooCommerce
Drag & drop to import products from any CSV, XML, Excel, or Google Sheets file. Supports variations, images, attributes, brands, and more with pow …
Who leads on what
They split the 5 measures we track, so the choice comes down to which one you weigh most.
Advanced Import ranks higher on WordPress.org: #2 against #7 in Import Plugins.
Advanced Import has more users: 80,000+ active installs against 20,000+.
Not enough reviews to compare ratings fairly: Advanced Import has 7, WP All Import has 273. We compare ratings only above 50 reviews each.
WP All Import has more reviews behind its score: 273 against 7.
WP All Import was updated more recently, on July 30, 2026; Advanced Import on June 9, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Advanced Import
Pick Advanced Import if you go by where WordPress.org itself puts them or you want the plugin more sites already run.
WP All Import
Pick WP All Import if you want the score backed by more reviews or you want the one shipping releases most recently.
Advanced Import vs WP All Import side by side
| Advanced Import | WP All Import | |
|---|---|---|
| Import Plugins ranking | #2 | #7 |
| Rating | 4.4 | 4.7 |
| Reviews | 7 | 273 |
| Active installs | 80,000+ | 20,000+ |
| Total downloads | 1,843,353 | 1,164,995 |
| Downloads, last 30 days | – | – |
| Last updated | Jun 9, 2026 | Jul 30, 2026 |
| First published | Sep 26, 2019 | Jun 21, 2013 |
| Tested up to WordPress | 7.0.4 | 7.0.4 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Advanced Import ratings
WP All Import ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Advanced Import nor WP All Import can pay to appear here: the pair exists only because both plugins reached the Import Plugins top 10. Full methodology.
Advanced Import vs WP All Import: common questions
Is Advanced Import better than WP All Import?
They split the 5 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. Advanced Import ranks higher on WordPress.org: #2 against #7 in Import Plugins.
Which has more users, Advanced Import or WP All Import?
Advanced Import ranks higher on WordPress.org: #2 against #7 in Import Plugins.
Which is rated higher, Advanced Import or WP All Import?
Advanced Import has more users: 80,000+ active installs against 20,000+.
Are Advanced Import and WP All Import free?
Both are free to install from WordPress.org. Advanced Import may also sell a paid version or add-ons. WP All Import may also sell a paid version or add-ons.
Alternatives to Advanced Import and WP All Import
Plugins that score close to both in the same WordPress.org rankings and tags.
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Customizer Export/Import
100,000+ installs · 4.8 from 115 reviews
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WP All Import
50,000+ installs · 5.0 from 6 reviews
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Ansar Import
10,000+ installs · 5.0 from 1 reviews
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WP Import Export Lite
40,000+ installs · 4.0 from 113 reviews
-
Import / Export Customizer Settings
50,000+ installs · 4.7 from 6 reviews
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