Advanced Import vs WP Import Export Lite (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Import Plugins top 10: Advanced Import at #2 and WP Import Export Lite at #6. WP Import Export Lite leads on 3 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Advanced Import
Easily import demo data including posts, pages, media, widgets, customizer settings, and Gutenberg Blocks.
WP Import Export Lite
Complete Import & Export solution for Posts, Pages, Custom Posts, Users, Taxonomies, Comments, and more.
Who leads on what
WP Import Export Lite leads on 3 of the 6 measures we track.
Advanced Import ranks higher on WordPress.org: #2 against #6 in Import Plugins.
Advanced Import has more users: 80,000+ active installs against 40,000+.
Not enough reviews to compare ratings fairly: Advanced Import has 7, WP Import Export Lite has 113. We compare ratings only above 50 reviews each.
WP Import Export Lite has more reviews behind its score: 113 against 7.
WP Import Export Lite was updated more recently, on September 12, 2026; Advanced Import on June 9, 2026.
WP Import Export Lite was downloaded more in the last 30 days: 11,249 times against 11,159.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Advanced Import
Pick Advanced Import if you go by where WordPress.org itself puts them or you want the plugin more sites already run.
WP Import Export Lite
Pick WP Import Export Lite if you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Advanced Import vs WP Import Export Lite side by side
| Advanced Import | WP Import Export Lite | |
|---|---|---|
| Import Plugins ranking | #2 | #6 |
| Rating | 4.4 | 4.0 |
| Reviews | 7 | 113 |
| Active installs | 80,000+ | 40,000+ |
| Total downloads | 1,860,163 | 1,016,919 |
| Downloads, last 30 days | 11,159 | 11,249 |
| Last updated | Jun 9, 2026 | Sep 12, 2026 |
| First published | Sep 26, 2019 | Jul 27, 2019 |
| Tested up to WordPress | 7.0.7 | 7.1.3 |
| Requires PHP | 7.4 | 5.6 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Advanced Import ratings
WP Import Export Lite ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Advanced Import nor WP Import Export Lite can pay to appear here: the pair exists only because both plugins reached the Import Plugins top 10. Full methodology.
Advanced Import vs WP Import Export Lite: common questions
Is Advanced Import better than WP Import Export Lite?
WP Import Export Lite leads on 3 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Advanced Import ranks higher on WordPress.org: #2 against #6 in Import Plugins.
Which has more users, Advanced Import or WP Import Export Lite?
Advanced Import ranks higher on WordPress.org: #2 against #6 in Import Plugins.
Which is rated higher, Advanced Import or WP Import Export Lite?
Advanced Import has more users: 80,000+ active installs against 40,000+.
Are Advanced Import and WP Import Export Lite free?
Both are free to install from WordPress.org. Advanced Import may also sell a paid version or add-ons. WP Import Export Lite may also sell a paid version or add-ons.
Alternatives to Advanced Import and WP Import Export Lite
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Customizer Export/Import
100,000+ installs · 4.8 from 115 reviews
-
Widget Importer & Exporter
200,000+ installs · 4.7 from 117 reviews
-
Import / Export Customizer Settings
50,000+ installs · 4.7 from 6 reviews
-
WP All Import
20,000+ installs · 4.7 from 276 reviews
-
WP All Import
50,000+ installs · 5.0 from 6 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.