Popup Box vs OptinMonster (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: Popup Box at #8 and OptinMonster at #2. OptinMonster leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Popup Box
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups
Build flexible popups and modal windows with multiple popup types, triggers, and display controls.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Who leads on what
OptinMonster leads on 4 of the 6 measures we track.
OptinMonster ranks higher on WordPress.org: #2 against #8 in Popup Plugins.
OptinMonster has more users: 1 million+ active installs against 50,000+.
Popup Box is rated higher: 4.6 out of 5 from 82 reviews, against 4.3 from 821 reviews.
OptinMonster has more reviews behind its score: 821 against 82.
Popup Box was updated more recently, on October 20, 2026; OptinMonster on August 14, 2026.
OptinMonster was downloaded more in the last 30 days: 207,730 times against 62,326.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Popup Box
Pick Popup Box if the review score matters most to you or you want the one shipping releases most recently.
OptinMonster
Pick OptinMonster if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one being installed faster right now.
Popup Box vs OptinMonster side by side
| Popup Box | OptinMonster | |
|---|---|---|
| Popup Plugins ranking | #8 | #2 |
| Rating | 4.6 | 4.3 |
| Reviews | 82 | 821 |
| Active installs | 50,000+ | 1 million+ |
| Total downloads | 3,865,590 | 134,765,465 |
| Downloads, last 30 days | 62,326 | 207,730 |
| Last updated | Oct 20, 2026 | Aug 14, 2026 |
| First published | Jun 16, 2018 | Apr 26, 2015 |
| Tested up to WordPress | 7.1.3 | 7.0.7 |
| Requires PHP | – | 7.4 |
| Pricing | Free + paid version | Free on WordPress.org |
Downloads per day, last 48 days
Popup Box ratings
OptinMonster ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Popup Box nor OptinMonster can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
Popup Box vs OptinMonster: common questions
Is Popup Box better than OptinMonster?
OptinMonster leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OptinMonster ranks higher on WordPress.org: #2 against #8 in Popup Plugins.
Which has more users, Popup Box or OptinMonster?
OptinMonster ranks higher on WordPress.org: #2 against #8 in Popup Plugins.
Which is rated higher, Popup Box or OptinMonster?
OptinMonster has more users: 1 million+ active installs against 50,000+.
Are Popup Box and OptinMonster free?
Both are free to install from WordPress.org. Popup Box is listed as commercial, so a paid version or add-ons exist. OptinMonster may also sell a paid version or add-ons.
Alternatives to Popup Box and OptinMonster
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Poptin
20,000+ installs · 4.9 from 700 reviews
-
Popup Maker
600,000+ installs · 4.9 from 4,512 reviews
-
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
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Hustle
80,000+ installs · 4.4 from 859 reviews
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Popup Builder
200,000+ installs · 4.7 from 2,216 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.