Best WordPress Popup Plugins in 2026
Data from WordPress.org Updated First published 5 min read
Modals, slide-ins and banners for signups, offers and announcements.
Popup plugins put a message in front of a visitor at a chosen moment: after a delay, at a scroll depth, or as the cursor leaves for the tab bar. The plugins differ far less in how the box looks than in how precisely they can decide who sees it and when.
Together these 10 plugins run on more than 2,330,000 active WordPress sites. Ranked from both WordPress.org orderings for "popup", its tag listing and its search results.
On this page
Best Popup Plugin for each measure
One plugin per measure, taken from the same WordPress.org figures as the ranking. A measure with nothing behind it is left out rather than guessed.
- Most installed
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OptinMonster
1 million+, active installs reported by WordPress.org
- Highest rated
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Popup Maker
4.9 out of 5, from 4,505 reviews, counting only plugins with at least 50
- Most reviewed
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Popup Maker
4,505 reviews, the largest body of feedback behind a score
- Most recently updated
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Popup Box
September 3, 2026, the latest release in this list
- Longest established
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Hustle
May 19, 2011, first published on WordPress.org
- Best support record
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Popup Maker
8 of 8 resolved, recent threads on the WordPress.org support forum
Popup Plugins compared: rating, reviews, installs
| # | Plugin | Rating | Reviews | Active installs |
|---|---|---|---|---|
| 1 | Popup Maker | 4.9 | 4,505 | 700,000+ |
| 2 | OptinMonster | 4.3 | 816 | 1 million+ |
| 3 | Popup Builder | 4.7 | 2,213 | 200,000+ |
| 4 | Hustle | 4.4 | 859 | 90,000+ |
| 5 | Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers | 5.0 | 7 | 70,000+ |
| 6 | Depicter | 4.6 | 234 | 80,000+ |
| 7 | Popups for Divi | 4.8 | 441 | 100,000+ |
| 8 | Popup Box | 4.6 | 81 | 50,000+ |
| 9 | Brave | 4.8 | 209 | 20,000+ |
| 10 | Poptin | 4.9 | 695 | 20,000+ |
The 10 best Popup Plugins, ranked by WordPress.org
Ranked from both WordPress.org orderings for "popup", its tag listing and its search results. Arrows show movement against the previous snapshot.
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Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder
4.9 (4,505) 700,000+ active installs Updated Aug 15, 2026 Tested up to 7.0.4 Paid version availableWant to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & impressions, keep your data, no monthly subscription.
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Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
4.3 (816) 1 million+ active installs Updated Aug 14, 2026 Tested up to 7.0.4🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Popup Builder – Create highly converting, mobile friendly marketing popups.
4.7 (2,213) 200,000+ active installs Updated Jul 18, 2026 Tested up to 7.0.4Increase Sales, Lead Generation, Conversion rates and receive good Call to Action rates with smart WordPress popup plugin.
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4.Hustle
Hustle – Email Marketing, Lead Generation, Optins, Popups
4.4 (859) 90,000+ active installs Updated Aug 31, 2026 Tested up to 7.1 Paid version availableSetup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder
5.Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
5.0 (7) 70,000+ active installs Updated Aug 19, 2026 Tested up to 7.1High-converting popup campaigns with PopupKit – advanced triggers, A/B testing, spin-to-win, multistep popups & 270+ popup templates for WordPress
6.Depicter
Depicter — Popup & Slider Builder
4.6 (234) 80,000+ active installs Updated Aug 27, 2026 Tested up to 7.0.4Build Stunning Slider and Popup. Exit intent Popup, Image slider carousel, video slider carousel, post slider carousel, product slider, promote popup
4.8 (441) 100,000+ active installs Updated Aug 19, 2026 Tested up to 7.0.4A quick and easy way to create Popup layers inside the Divi Visual Builder!
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Popup Box – Create Countdown, Coupon, Video, Contact Form Popups
4.6 (81) 50,000+ active installs Updated Sep 3, 2026 Tested up to 7.1 Paid version availableBuild flexible popups and modal windows with multiple popup types, triggers, and display controls.
9.Brave
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content
4.8 (209) 20,000+ active installs Updated Aug 26, 2026 Tested up to 7.1The best drag-and-drop Popup Builder for WordPress. Create Popups, exit-intent popups, slide-ins, and lead generation forms & Woocommerce popups i …
10.Poptin
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups
4.9 (695) 20,000+ active installs Updated Sep 2, 2026 Tested up to 7.1Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉
How to choose a Popup Plugin for WordPress
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1
Targeting is the whole product
Showing the same box to everyone is what makes popups hated. Rules by page, source, device, visit count and time on page are what to compare.
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2
Know the search rules on mobile
An interstitial that covers the content of a page a visitor arrived at from search is a documented ranking problem. Delay it or use a small banner instead.
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3
Check the integrations you need
A signup popup is only useful if the address reaches your mailing list. Confirm your provider is supported in the free tier.
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4
Make it closable, honestly
A visible close button, an escape key that works and a box that stays closed. A popup that reappears on every page is the fastest way to lose a reader.
Popup Plugin comparisons: side by side
The top four against each other on installs, ratings, reviews and updates. Each measure names its own leader; there is no overall winner.
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vs
Popup Maker vs OptinMonster#1 vs #2 · 700,000+ vs 1 million+ installs
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vs
Popup Maker vs Popup Builder#1 vs #3 · 700,000+ vs 200,000+ installs
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vs
Popup Maker vs Hustle#1 vs #4 · 700,000+ vs 90,000+ installs
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vs
OptinMonster vs Popup Builder#2 vs #3 · 1 million+ vs 200,000+ installs
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OptinMonster vs Hustle#2 vs #4 · 1 million+ vs 90,000+ installs
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Popup Builder vs Hustle#3 vs #4 · 200,000+ vs 90,000+ installs
How we rank Popup Plugins
WordPress.org publishes two orderings for "popup" and neither is reliable alone. The tag listing covers every tag the directory files these plugins under, "popup", "popups", "pop-up", "popup-builder" and "modal", and is sorted by active installs, which lets a large plugin carrying one of them loosely sit above the ones the category is about. Its search results are sorted by relevance and carry their own noise. So a plugin is placed here by where it sits across both lists: high in each one lifts it, high in only one does not. We fetch both every day at 03:00 UTC, keep every day's snapshot, and add nothing of our own. No plugin is inserted, removed or sponsored, and each entry shows its position in both lists on its own page. Full methodology.
Popup Plugins FAQ
What is the best Popup Plugin for WordPress?
On WordPress.org's own ranking for "popup", Popup Maker is #1 as of September 7, 2026, with 700,000+ active installs and a 4.9 out of 5 rating. By active installs, OptinMonster leads with 1 million+.
Which Popup Plugin has the most active installs?
OptinMonster, with 1 million+ active installs reported by WordPress.org as of September 7, 2026. It ranks #2 in this list.
Which Popup Plugin has the highest rating?
Popup Maker, rated 4.9 out of 5 by 4,505 reviewers on WordPress.org. Only plugins with at least 50 reviews are counted, so a single 5-star review does not win.
Which Popup Plugin was updated most recently?
Popup Box shipped its latest release on September 3, 2026. 10 of the 10 plugins in this list were updated in the last 90 days, which is the usual sign of active maintenance.
How many Popup Plugins are there on WordPress.org?
WordPress.org lists 569 plugins tagged "popup", "popups", "pop-up", "popup-builder" and "modal" as of September 7, 2026. This page shows the top 10 in the directory's own order.
Are these Popup Plugins free?
All 10 are free to install from WordPress.org. 3 of them are listed as commercial, meaning the developer sells a paid version or add-ons: Popup Maker, Hustle, Popup Box.
Do popups hurt SEO?
A popup that covers the main content immediately after someone arrives from search is treated as an intrusive interstitial on mobile and can cost rankings. Popups triggered later, on exit, or shown as a small banner are not the same thing. Cookie notices and age gates are explicitly excluded.
When should a popup appear?
Late enough that the visitor has seen what they came for. Exit intent, a scroll depth around half the article, or a delay of thirty seconds all read as an offer rather than a toll gate. Showing it once per visitor and remembering the dismissal matters more than the timing.
Popup Plugins: the bottom line
As of September 7, 2026, Popup Maker holds the #1 spot for "popup" on WordPress.org, followed by OptinMonster and Popup Builder. If install base matters most, OptinMonster leads with 1 million+ active installs. If ratings matter most, Popup Maker scores 4.9 out of 5 across 4,505 reviews.
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