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Best WordPress Newsletter Plugins in 2026

Data from WordPress.org Updated First published 5 min read

Subscriber lists, campaigns and automations run from inside WordPress.

A newsletter plugin keeps the subscriber list in your WordPress database and sends campaigns from there, rather than paying an external service per contact. What you save in fees you take on in deliverability: the sending still has to go through a service that signs your mail.

Together these 10 plugins run on more than 3,000,000 active WordPress sites. Ranked from both WordPress.org orderings for "newsletter", its tag listing and its search results.

On this page
  1. Best for each measure
  2. Quick comparison
  3. The top 10
  4. What moved
  5. How to choose
  6. Head-to-head
  7. How this list is ranked
  8. FAQ
  9. Conclusion
  10. Other rankings

Best Newsletter Plugin for each measure

One plugin per measure, taken from the same WordPress.org figures as the ranking. A measure with nothing behind it is left out rather than guessed.

Most installed
MC4WP

1 million+, active installs reported by WordPress.org

Highest rated
Poptin

4.9 out of 5, from 700 reviews, counting only plugins with at least 50

Most reviewed
MC4WP

1,497 reviews, the largest body of feedback behind a score

Most recently updated
MailPoet

October 20, 2026, the latest release in this list

Longest established
Newsletter

May 23, 2009, first published on WordPress.org

Best support record
FluentCRM

5 of 5 resolved, recent threads on the WordPress.org support forum

Most languages
FluentCRM

5 languages, translated to 90% or more on translate.wordpress.org

Newsletter Plugins compared: rating, reviews, installs

# Plugin Rating Reviews Active installs
1 MailPoet 4.4 1,433 500,000+
2 Newsletter 4.6 1,204 200,000+
3 FluentCRM 4.8 250 80,000+
4 Omnisend 4.8 16 100,000+
5 MC4WP 4.8 1,497 1 million+
6 Email Subscribers 4.6 1,170 50,000+
7 Kit 4.8 90 40,000+
8 Poptin 4.9 700 20,000+
9 Noptin 4.5 120 10,000+
10 Hostinger Reach 5.0 8 1 million+

The 10 best Newsletter Plugins, ranked by WordPress.org

Ranked from both WordPress.org orderings for "newsletter", its tag listing and its search results. Arrows show movement against the previous snapshot.

  1. 1.MailPoet

    MailPoet – Newsletters, Email Marketing, and Automation

    4.4 (1,433) 500,000+ active installs Updated Oct 20, 2026 Tested up to 7.1.3 Paid version available

    Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications & more

    939,024 downloads in 30 days
    Stats and rankings WordPress.org Website

  2. 2.Newsletter

    Newsletter – Send awesome emails from WordPress

    4.6 (1,204) 200,000+ active installs Updated Oct 19, 2026 Tested up to 7.1.3 Paid version available

    An email marketing tool for your blog: subscription forms to create your lists with unlimited subscribers and newsletters.

    690,830 downloads in 30 days
    Stats and rankings WordPress.org Website

  3. 3.FluentCRM

    FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution

    4.8 (250) 80,000+ active installs Updated Oct 12, 2026 Tested up to 7.1.3

    The easiest and fastest Email Marketing, Newsletter, Marketing Automation Plugin & CRM Solution for WordPress

    93,758 downloads in 30 days
    Stats and rankings WordPress.org Website

  4. 4.Omnisend

    Newsletters, Email Marketing, SMS and Popups by Omnisend

    4.8 (16) 100,000+ active installs Updated Sep 24, 2026 Tested up to 7.1.3

    Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend

    18,979 downloads in 30 days
    Stats and rankings WordPress.org

  5. 5.MC4WP

    MC4WP: Mailchimp for WordPress

    4.8 (1,497) 1 million+ active installs Updated Sep 16, 2026 Tested up to 7.1.3

    The #1 Mailchimp plugin for WordPress. Allows you to add a multitude of newsletter sign-up methods to your site.

    275,233 downloads in 30 days
    Stats and rankings WordPress.org Website

  6. 6.Email Subscribers

    Email Subscribers & Newsletters – Email Marketing, Post Notifications & Newsletter Plugin for WordPress

    4.6 (1,170) 50,000+ active installs Updated Oct 15, 2026 Tested up to 7.1.3

    Add subscription forms on the website and send newsletters & automatically send post notification about new blog posts once it gets published.

    77,860 downloads in 30 days
    Stats and rankings WordPress.org Website

  7. 7.Kit

    ▲1

    Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages

    4.8 (90) 40,000+ active installs Updated Oct 15, 2026 Tested up to 7.1.3

    Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …

    118,456 downloads in 30 days
    Stats and rankings WordPress.org Website

  8. 8.Poptin

    ▼1

    Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups

    4.9 (700) 20,000+ active installs Updated Oct 12, 2026 Tested up to 7.1.3

    Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉

    4,387 downloads in 30 days
    Stats and rankings WordPress.org

  9. 9.Noptin

    Noptin – Newsletter, New Post Notifications & Email Automation

    4.5 (120) 10,000+ active installs Updated Oct 19, 2026 Tested up to 7.1.3

    Fast, GDPR-friendly newsletter plugin. Send new post notifications, collect unlimited subscribers, automate emails, and grow your audience. ★★★★★

    14,525 downloads in 30 days
    Stats and rankings WordPress.org Website

  10. 10.Hostinger Reach

    Hostinger Reach – AI-Powered Email Marketing for WordPress

    5.0 (8) 1 million+ active installs Updated Oct 14, 2026 Tested up to 7.1.3

    Launch and grow your email marketing effortlessly with Hostinger Reach. Collect contacts, sync subscribers, and send emails – all in one, AI powered.

    69,821 downloads in 30 days
    Stats and rankings WordPress.org Website

What changed in the Newsletter Plugins ranking

How to choose a Newsletter Plugin for WordPress

  1. 1

    Sending is a separate problem from listing

    The plugin manages subscribers and writes the campaign. Getting ten thousand messages delivered needs a sending service behind it, not your web host.

  2. 2

    Check how the list is built

    Double opt-in, a confirmation email and an unsubscribe link in every message are not optional extras; they are what keeps you out of spam folders and within the law.

  3. 3

    Look at how sends are queued

    A plugin that tries to send in one request will time out. Batching over WordPress cron or a real cron job is what makes a large list work.

  4. 4

    Compare the cost honestly

    Self-hosted saves the per-contact fee and adds your time. Below a few thousand subscribers a hosted service is often cheaper once you count the hours.

Newsletter Plugin comparisons: side by side

The top four against each other on installs, ratings, reviews and updates. Each measure names its own leader; there is no overall winner.

How we rank Newsletter Plugins

WordPress.org publishes two orderings for "newsletter" and neither is reliable alone. The tag listing covers every tag the directory files these plugins under, "newsletter", "email-marketing", "mailing-list" and "subscribe", and is sorted by active installs, which lets a large plugin carrying one of them loosely sit above the ones the category is about. Its search results are sorted by relevance and carry their own noise. So a plugin is placed here by where it sits across both lists: high in each one lifts it, high in only one does not. We fetch both every day at 03:00 UTC, keep every day's snapshot, and add nothing of our own. No plugin is inserted, removed or sponsored, and each entry shows its position in both lists on its own page. Full methodology.

Newsletter Plugins FAQ

What is the best Newsletter Plugin for WordPress?

On WordPress.org's own ranking for "newsletter", MailPoet is #1 as of October 22, 2026, with 500,000+ active installs and a 4.4 out of 5 rating. By active installs, MC4WP leads with 1 million+. By rating, Poptin scores 4.9 out of 5 from 700 reviews.

Which Newsletter Plugin has the most active installs?

MC4WP, with 1 million+ active installs reported by WordPress.org as of October 22, 2026. It ranks #5 in this list.

Which Newsletter Plugin has the highest rating?

Poptin, rated 4.9 out of 5 by 700 reviewers on WordPress.org. Only plugins with at least 50 reviews are counted, so a single 5-star review does not win.

Which Newsletter Plugin was updated most recently?

MailPoet shipped its latest release on October 20, 2026. 10 of the 10 plugins in this list were updated in the last 90 days, which is the usual sign of active maintenance.

How many Newsletter Plugins are there on WordPress.org?

WordPress.org lists 671 plugins tagged "newsletter", "email-marketing", "mailing-list" and "subscribe" as of October 22, 2026. This page shows the top 10 in the directory's own order.

Are these Newsletter Plugins free?

All 10 are free to install from WordPress.org. 2 of them are listed as commercial, meaning the developer sells a paid version or add-ons: MailPoet, Newsletter.

Can I really send a newsletter from WordPress?

Yes, but not through your web host's mail function. The plugin manages the list, the templates and the schedule, then hands the messages to a sending service such as a transactional email provider. Sending thousands of messages directly from a shared host gets the server blocked, not the mail delivered.

Is a Newsletter Plugin cheaper than a hosted service?

Below roughly a few thousand subscribers, rarely. Hosted services have generous free tiers and handle deliverability for you. Self-hosting wins at scale, where per-contact pricing grows fast and a sending provider charges per message instead, and when the list must stay in your own database.

Newsletter Plugins: the bottom line

As of October 22, 2026, MailPoet holds the #1 spot for "newsletter" on WordPress.org, followed by Newsletter and FluentCRM. If install base matters most, MC4WP leads with 1 million+ active installs. If ratings matter most, Poptin scores 4.9 out of 5 across 700 reviews.

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