OptinMonster vs Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: OptinMonster at #2 and Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers at #6. OptinMonster leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
High-converting popup campaigns with PopupKit – advanced triggers, A/B testing, spin-to-win, multistep popups & 270+ popup templates for WordPress
Who leads on what
OptinMonster leads on 4 of the 6 measures we track.
OptinMonster ranks higher on WordPress.org: #2 against #6 in Popup Plugins.
OptinMonster has more users: 1 million+ active installs against 70,000+.
Not enough reviews to compare ratings fairly: OptinMonster has 821, Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers has 7. We compare ratings only above 50 reviews each.
OptinMonster has more reviews behind its score: 821 against 7.
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers was updated more recently, on October 7, 2026; OptinMonster on August 14, 2026.
OptinMonster was downloaded more in the last 30 days: 207,730 times against 30,170.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
OptinMonster
Pick OptinMonster if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one being installed faster right now.
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
Pick Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers if you want the one shipping releases most recently.
OptinMonster vs Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers side by side
| OptinMonster | Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers | |
|---|---|---|
| Popup Plugins ranking | #2 | #6 |
| Rating | 4.3 | 5.0 |
| Reviews | 821 | 7 |
| Active installs | 1 million+ | 70,000+ |
| Total downloads | 134,765,465 | 590,452 |
| Downloads, last 30 days | 207,730 | 30,170 |
| Last updated | Aug 14, 2026 | Oct 7, 2026 |
| First published | Apr 26, 2015 | Oct 6, 2024 |
| Tested up to WordPress | 7.0.7 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
OptinMonster ratings
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither OptinMonster nor Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
OptinMonster vs Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers: common questions
Is OptinMonster better than Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers?
OptinMonster leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OptinMonster ranks higher on WordPress.org: #2 against #6 in Popup Plugins.
Which has more users, OptinMonster or Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers?
OptinMonster ranks higher on WordPress.org: #2 against #6 in Popup Plugins.
Which is rated higher, OptinMonster or Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers?
OptinMonster has more users: 1 million+ active installs against 70,000+.
Are OptinMonster and Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers free?
Both are free to install from WordPress.org. OptinMonster may also sell a paid version or add-ons. Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers may also sell a paid version or add-ons.
Alternatives to OptinMonster and Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
Plugins that score close to both in the same WordPress.org rankings and tags.
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