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OptinMonster vs Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers (September 2026)

Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works

Both rank in the WordPress.org Popup Plugins top 10: OptinMonster at #2 and Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers at #5. OptinMonster leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.

OptinMonster

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

4.3 (816) 1 million+ active installs #2 in Popup Plugins

🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers

5.0 (7) 70,000+ active installs #5 in Popup Plugins

High-converting popup campaigns with PopupKit – advanced triggers, A/B testing, spin-to-win, multistep popups & 270+ popup templates for WordPress

Who leads on what

OptinMonster leads on 3 of the 5 measures we track.

Popup Plugins ranking OptinMonster

OptinMonster ranks higher on WordPress.org: #2 against #5 in Popup Plugins.

Users OptinMonster

OptinMonster has more users: 1 million+ active installs against 70,000+.

Rating Tie

Not enough reviews to compare ratings fairly: OptinMonster has 816, Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers has 7. We compare ratings only above 50 reviews each.

Reviews OptinMonster

OptinMonster has more reviews behind its score: 816 against 7.

Maintenance Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers was updated more recently, on August 19, 2026; OptinMonster on August 14, 2026.

Which one to pick

Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.

OptinMonster

Pick OptinMonster if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers

Pick Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers if you want the one shipping releases most recently.

OptinMonster vs Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers side by side

OptinMonster Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
Popup Plugins ranking #2 #5
Rating 4.3 5.0
Reviews 816 7
Active installs 1 million+ 70,000+
Total downloads 134,422,955 526,183
Downloads, last 30 days
Last updated Aug 14, 2026 Aug 19, 2026
First published Apr 26, 2015 Oct 6, 2024
Tested up to WordPress 7.0.4 7.1
Requires PHP 7.4 7.4
Pricing Free on WordPress.org Free on WordPress.org

30-day download figures appear after both plugins have 30 days of tracking.

OptinMonster ratings

5★
652
4★
19
3★
5
2★
7
1★
133

Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers ratings

5★
7
4★
0
3★
0
2★
0
1★
0

How we compare these two

Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither OptinMonster nor Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.

OptinMonster vs Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers: common questions

Is OptinMonster better than Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers?

OptinMonster leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OptinMonster ranks higher on WordPress.org: #2 against #5 in Popup Plugins.

Which has more users, OptinMonster or Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers?

OptinMonster ranks higher on WordPress.org: #2 against #5 in Popup Plugins.

Which is rated higher, OptinMonster or Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers?

OptinMonster has more users: 1 million+ active installs against 70,000+.

Are OptinMonster and Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers free?

Both are free to install from WordPress.org. OptinMonster may also sell a paid version or add-ons. Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers may also sell a paid version or add-ons.

Alternatives to OptinMonster and Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers

Plugins that score close to both in the same WordPress.org rankings and tags.

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