OptinMonster vs Poptin (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: OptinMonster at #2 and Poptin at #10. OptinMonster leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Poptin
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups
Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉
Who leads on what
OptinMonster leads on 3 of the 5 measures we track.
OptinMonster ranks higher on WordPress.org: #2 against #10 in Popup Plugins.
OptinMonster has more users: 1 million+ active installs against 20,000+.
Poptin is rated higher: 4.9 out of 5 from 695 reviews, against 4.3 from 816 reviews.
OptinMonster has more reviews behind its score: 816 against 695.
Poptin was updated more recently, on September 2, 2026; OptinMonster on August 14, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
OptinMonster
Pick OptinMonster if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.
Poptin
Pick Poptin if the review score matters most to you or you want the one shipping releases most recently.
OptinMonster vs Poptin side by side
| OptinMonster | Poptin | |
|---|---|---|
| Popup Plugins ranking | #2 | #10 |
| Rating | 4.3 | 4.9 |
| Reviews | 816 | 695 |
| Active installs | 1 million+ | 20,000+ |
| Total downloads | 134,422,955 | 547,928 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 14, 2026 | Sep 2, 2026 |
| First published | Apr 26, 2015 | Aug 20, 2017 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 7.4 | – |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
OptinMonster ratings
Poptin ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither OptinMonster nor Poptin can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
OptinMonster vs Poptin: common questions
Is OptinMonster better than Poptin?
OptinMonster leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OptinMonster ranks higher on WordPress.org: #2 against #10 in Popup Plugins.
Which has more users, OptinMonster or Poptin?
OptinMonster ranks higher on WordPress.org: #2 against #10 in Popup Plugins.
Which is rated higher, OptinMonster or Poptin?
OptinMonster has more users: 1 million+ active installs against 20,000+.
Are OptinMonster and Poptin free?
Both are free to install from WordPress.org. OptinMonster may also sell a paid version or add-ons. Poptin may also sell a paid version or add-ons.
Alternatives to OptinMonster and Poptin
Plugins that score close to both in the same WordPress.org rankings and tags.
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Popup Box
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.