OptinMonster vs Popup Maker (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: OptinMonster at #2 and Popup Maker at #1. Popup Maker leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Popup Maker
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder
Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & impressions, keep your data, no monthly subscription.
Who leads on what
Popup Maker leads on 4 of the 6 measures we track.
Popup Maker ranks higher on WordPress.org: #1 against #2 in Popup Plugins.
OptinMonster has more users: 1 million+ active installs against 600,000+.
Popup Maker is rated higher: 4.9 out of 5 from 4,512 reviews, against 4.3 from 821 reviews.
Popup Maker has more reviews behind its score: 4,512 against 821.
Popup Maker was updated more recently, on September 11, 2026; OptinMonster on August 14, 2026.
OptinMonster was downloaded more in the last 30 days: 207,730 times against 121,186.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
OptinMonster
Pick OptinMonster if you want the plugin more sites already run or you want the one being installed faster right now.
Popup Maker
Pick Popup Maker if you go by where WordPress.org itself puts them, the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
OptinMonster vs Popup Maker side by side
| OptinMonster | Popup Maker | |
|---|---|---|
| Popup Plugins ranking | #2 | #1 |
| Rating | 4.3 | 4.9 |
| Reviews | 821 | 4,512 |
| Active installs | 1 million+ | 600,000+ |
| Total downloads | 134,765,465 | 21,449,892 |
| Downloads, last 30 days | 207,730 | 121,186 |
| Last updated | Aug 14, 2026 | Sep 11, 2026 |
| First published | Apr 26, 2015 | Nov 17, 2014 |
| Tested up to WordPress | 7.0.7 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free + paid version |
Downloads per day, last 48 days
OptinMonster ratings
Popup Maker ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither OptinMonster nor Popup Maker can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
OptinMonster vs Popup Maker: common questions
Is OptinMonster better than Popup Maker?
Popup Maker leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Popup Maker ranks higher on WordPress.org: #1 against #2 in Popup Plugins.
Which has more users, OptinMonster or Popup Maker?
Popup Maker ranks higher on WordPress.org: #1 against #2 in Popup Plugins.
Which is rated higher, OptinMonster or Popup Maker?
OptinMonster has more users: 1 million+ active installs against 600,000+.
Are OptinMonster and Popup Maker free?
Both are free to install from WordPress.org. OptinMonster may also sell a paid version or add-ons. Popup Maker is listed as commercial, so a paid version or add-ons exist.
Alternatives to OptinMonster and Popup Maker
Plugins that score close to both in the same WordPress.org rankings and tags.
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Hustle
80,000+ installs · 4.4 from 859 reviews
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Poptin
20,000+ installs · 4.9 from 700 reviews
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Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
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Popups for Divi
100,000+ installs · 4.8 from 442 reviews
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Popup Builder
200,000+ installs · 4.7 from 2,216 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.