OptinMonster vs Popup Builder (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: OptinMonster at #2 and Popup Builder at #3. They split the 6 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Popup Builder
Popup Builder – Create highly converting, mobile friendly marketing popups.
Increase Sales, Lead Generation, Conversion rates and receive good Call to Action rates with smart WordPress popup plugin.
Who leads on what
They split the 6 measures we track, so the choice comes down to which one you weigh most.
OptinMonster ranks higher on WordPress.org: #2 against #3 in Popup Plugins.
OptinMonster has more users: 1 million+ active installs against 200,000+.
Popup Builder is rated higher: 4.7 out of 5 from 2,216 reviews, against 4.3 from 821 reviews.
Popup Builder has more reviews behind its score: 2,216 against 821.
Popup Builder was updated more recently, on October 19, 2026; OptinMonster on August 14, 2026.
OptinMonster was downloaded more in the last 30 days: 207,730 times against 82,973.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
OptinMonster
Pick OptinMonster if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the one being installed faster right now.
Popup Builder
Pick Popup Builder if the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
OptinMonster vs Popup Builder side by side
| OptinMonster | Popup Builder | |
|---|---|---|
| Popup Plugins ranking | #2 | #3 |
| Rating | 4.3 | 4.7 |
| Reviews | 821 | 2,216 |
| Active installs | 1 million+ | 200,000+ |
| Total downloads | 134,765,465 | 12,256,639 |
| Downloads, last 30 days | 207,730 | 82,973 |
| Last updated | Aug 14, 2026 | Oct 19, 2026 |
| First published | Apr 26, 2015 | May 30, 2015 |
| Tested up to WordPress | 7.0.7 | 7.0.7 |
| Requires PHP | 7.4 | 5.3.3 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
OptinMonster ratings
Popup Builder ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither OptinMonster nor Popup Builder can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
OptinMonster vs Popup Builder: common questions
Is OptinMonster better than Popup Builder?
They split the 6 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. OptinMonster ranks higher on WordPress.org: #2 against #3 in Popup Plugins.
Which has more users, OptinMonster or Popup Builder?
OptinMonster ranks higher on WordPress.org: #2 against #3 in Popup Plugins.
Which is rated higher, OptinMonster or Popup Builder?
OptinMonster has more users: 1 million+ active installs against 200,000+.
Are OptinMonster and Popup Builder free?
Both are free to install from WordPress.org. OptinMonster may also sell a paid version or add-ons. Popup Builder may also sell a paid version or add-ons.
Alternatives to OptinMonster and Popup Builder
Plugins that score close to both in the same WordPress.org rankings and tags.
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Popup Maker
600,000+ installs · 4.9 from 4,512 reviews
-
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
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Poptin
20,000+ installs · 4.9 from 700 reviews
-
Hustle
80,000+ installs · 4.4 from 859 reviews
-
Popup Box
50,000+ installs · 4.6 from 82 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.