Popup Maker vs Hustle (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: Popup Maker at #1 and Hustle at #4. Popup Maker leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Popup Maker
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder
Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & impressions, keep your data, no monthly subscription.
Hustle
Hustle – Email Marketing, Lead Generation, Optins, Popups
Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder
Who leads on what
Popup Maker leads on 4 of the 5 measures we track.
Popup Maker ranks higher on WordPress.org: #1 against #4 in Popup Plugins.
Popup Maker has more users: 700,000+ active installs against 90,000+.
Popup Maker is rated higher: 4.9 out of 5 from 4,505 reviews, against 4.4 from 859 reviews.
Popup Maker has more reviews behind its score: 4,505 against 859.
Hustle was updated more recently, on August 31, 2026; Popup Maker on August 15, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Popup Maker
Pick Popup Maker if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you or you want the score backed by more reviews.
Hustle
Pick Hustle if you want the one shipping releases most recently.
Popup Maker vs Hustle side by side
| Popup Maker | Hustle | |
|---|---|---|
| Popup Plugins ranking | #1 | #4 |
| Rating | 4.9 | 4.4 |
| Reviews | 4,505 | 859 |
| Active installs | 700,000+ | 90,000+ |
| Total downloads | 21,036,377 | 4,704,541 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 15, 2026 | Aug 31, 2026 |
| First published | Nov 17, 2014 | May 19, 2011 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free + paid version | Free + paid version |
30-day download figures appear after both plugins have 30 days of tracking.
Popup Maker ratings
Hustle ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Popup Maker nor Hustle can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
Popup Maker vs Hustle: common questions
Is Popup Maker better than Hustle?
Popup Maker leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Popup Maker ranks higher on WordPress.org: #1 against #4 in Popup Plugins.
Which has more users, Popup Maker or Hustle?
Popup Maker ranks higher on WordPress.org: #1 against #4 in Popup Plugins.
Which is rated higher, Popup Maker or Hustle?
Popup Maker has more users: 700,000+ active installs against 90,000+.
Are Popup Maker and Hustle free?
Both are free to install from WordPress.org. Popup Maker is listed as commercial, so a paid version or add-ons exist. Hustle is listed as commercial, so a paid version or add-ons exist.
Alternatives to Popup Maker and Hustle
Plugins that score close to both in the same WordPress.org rankings and tags.
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OptinMonster
1 million+ installs · 4.3 from 816 reviews
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Poptin
20,000+ installs · 4.9 from 695 reviews
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Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
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Brave
20,000+ installs · 4.8 from 209 reviews
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Popups for Divi
100,000+ installs · 4.8 from 441 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.