Poptin vs Hustle (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: Poptin at #10 and Hustle at #4. Hustle leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Poptin
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups
Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉
Hustle
Hustle – Email Marketing, Lead Generation, Optins, Popups
Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder
Who leads on what
Hustle leads on 3 of the 5 measures we track.
Hustle ranks higher on WordPress.org: #4 against #10 in Popup Plugins.
Hustle has more users: 90,000+ active installs against 20,000+.
Poptin is rated higher: 4.9 out of 5 from 695 reviews, against 4.4 from 859 reviews.
Hustle has more reviews behind its score: 859 against 695.
Poptin was updated more recently, on September 2, 2026; Hustle on August 31, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Poptin
Pick Poptin if the review score matters most to you or you want the one shipping releases most recently.
Hustle
Pick Hustle if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.
Poptin vs Hustle side by side
| Poptin | Hustle | |
|---|---|---|
| Popup Plugins ranking | #10 | #4 |
| Rating | 4.9 | 4.4 |
| Reviews | 695 | 859 |
| Active installs | 20,000+ | 90,000+ |
| Total downloads | 547,928 | 4,704,541 |
| Downloads, last 30 days | – | – |
| Last updated | Sep 2, 2026 | Aug 31, 2026 |
| First published | Aug 20, 2017 | May 19, 2011 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | – | 7.4 |
| Pricing | Free on WordPress.org | Free + paid version |
30-day download figures appear after both plugins have 30 days of tracking.
Poptin ratings
Hustle ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Poptin nor Hustle can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
Poptin vs Hustle: common questions
Is Poptin better than Hustle?
Hustle leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Hustle ranks higher on WordPress.org: #4 against #10 in Popup Plugins.
Which has more users, Poptin or Hustle?
Hustle ranks higher on WordPress.org: #4 against #10 in Popup Plugins.
Which is rated higher, Poptin or Hustle?
Hustle has more users: 90,000+ active installs against 20,000+.
Are Poptin and Hustle free?
Both are free to install from WordPress.org. Poptin may also sell a paid version or add-ons. Hustle is listed as commercial, so a paid version or add-ons exist.
Alternatives to Poptin and Hustle
Plugins that score close to both in the same WordPress.org rankings and tags.
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OptinMonster
1 million+ installs · 4.3 from 816 reviews
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Popup Maker
700,000+ installs · 4.9 from 4,505 reviews
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Brave
20,000+ installs · 4.8 from 209 reviews
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Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
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Popup Box
50,000+ installs · 4.6 from 81 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.