10 Best BetterLinks Alternatives in 2026
Updated September 7, 2026 · Ranked by how closely each plugin matches, from WordPress.org data · How this works
BetterLinks has 20,000+ active installs on WordPress.org. These 10 plugins share its category or its tags on WordPress.org, are actively maintained, and each has at least 100 active installs. They are ordered by how closely they match, not by our opinion.
The 10 closest alternatives to BetterLinks
- 1
ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin
4.6 (251) 30,000+ active installs🔗 Affiliate link management & cloaker tool. Easily manage, shrink and track your affiliate links in WordPress. 🔥
Shares the affiliate links, redirects tags on WordPress.org. About 1.5 times the installs, rated 4.6 against 4.8, last updated 13 days ago.
- 2
PrettyLinks
Paid version availablePrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links
4.8 (1,318) 200,000+ active installs🌠 Shorten, brand, and track any URL on your own domain. Keep your links — and your data — where they belong. 🔗
Shares the affiliate links, link cloaking, url shortener tags on WordPress.org. About 10 times the installs, last updated 13 days ago.
- 3
4.9 (157) 100,000+ active installsLets you make a WordPress page (or port or other content type) link to a URL of your choosing (on your site, or on another site), instead of its norma …
About 5 times the installs, rated 4.9 against 4.8, last updated April 4, 2026.
- 4
301 Redirects & 404 Error Log
4.6 (28) 30,000+ active installsCreate & manage 301 redirects. Easily test redirects. Includes 404 error log.
Shares the redirects tag on WordPress.org. About 1.5 times the installs, last updated 23 days ago.
- 5
5.0 (412) 100,000+ active installsRedirection
Shares the redirects tag on WordPress.org. About 5 times the installs, rated 5.0 against 4.8, last updated May 8, 2026.
- 6
URL Shortify
Paid version availableURL Shortify – Simple and Easy URL Shortener
4.7 (166) 10,000+ active installsURL Shortify helps you beautify, manage, share & cloak any links on or off your WordPress website. Create links using your domain name!
Shares the affiliate links, url shortener tags on WordPress.org. About half the installs, rated 4.7 against 4.8, last updated 3 days ago.
- 7
301 Redirects – Redirect Manager
4.7 (578) 300,000+ active installsManage 301 & 302 redirects. Simple redirection & redirects validation. Includes redirect stats & 404 error log.
Shares the redirects tag on WordPress.org. About 15 times the installs, rated 4.7 against 4.8, last updated 23 days ago.
- 8
4.1 (96) 200,000+ active installsUsing this plugin, you can fix all 404 error links by redirecting them to homepage using the SEO 301 redirection. Improve your SEO rank & pages speed
About 10 times the installs, rated 4.1 against 4.8, last updated 17 days ago.
- 9
404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring
4.7 (311) 100,000+ active installsRedirect manager for 301, 302 and 307 redirection. Monitor and fix 404 errors, log every broken link and protect your SEO after a migration.
About 5 times the installs, rated 4.7 against 4.8, last updated 7 days ago.
- 10
4.7 (275) 200,000+ active installsRedirect to any page or URL, execute scripts after submission, save data to the database, and unlock additional submission actions for Contact Form 7.
About 10 times the installs, rated 4.7 against 4.8, last updated 5 days ago.
Switching from BetterLinks: common questions
What is the best alternative to BetterLinks?
ThirstyAffiliates is the closest match: it shares the same WordPress.org tags and has 30,000+ active installs with a 4.6 out of 5 rating.
Which BetterLinks alternative has the most users?
301 Redirects, with 300,000+ active installs reported by WordPress.org.
Which BetterLinks alternative is rated highest?
Redirection, rated 5.0 out of 5 by 412 reviewers. Only plugins with at least 50 reviews are counted.
Are these BetterLinks alternatives free?
Every plugin listed here is free to install from WordPress.org. Where WordPress.org marks a plugin as commercial, the developer also sells a paid version or add-ons, and that is shown on each plugin.
How are alternatives chosen?
Automatically, from WordPress.org data: plugins that share a category top 10 with BetterLinks score highest, then plugins that appear in the same WordPress.org rankings, then plugins with the same tags, weighted so rare tags count more than common ones. Plugins by the same author and plugins rated under 4.0 are left out.
How we choose these alternatives
Nothing on this page is picked by hand. Every day we walk the whole WordPress.org directory, then score every plugin against BetterLinks on three signals: sharing a category top 10 counts most, then appearing in the same WordPress.org rankings, then carrying the same tags, with rare tags counting for more than common ones like "wordpress". Plugins by the same author are excluded, so an author's own add-ons cannot fill the list, and so is anything rated below 4.0 or with fewer than 100 active installs. The ten highest scores are what you see, in that order. Full methodology.
The bottom line
ThirstyAffiliates is the closest match to BetterLinks by the data we track, and 301 Redirects has the widest reach with 300,000+ active installs. URL Shortify shipped the most recent release, on September 4, 2026. The list is rebuilt every day from WordPress.org, so a plugin that stops being maintained drops out on its own.
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.