BetterLinks — WordPress Redirect Plugin
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP
by WPDeveloper · WordPress.org page · Website
BetterLinks has 20,000+ active installs on WordPress.org and 865,000 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on August 23, 2026, tested up to WordPress 7.1.
BetterLinks at a glance
Is BetterLinks well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- Total & unique clicks for every link
- Real-time analytics dashboard with an interactive date-range calendar
- Traffic sources — top referrers, social clicks, campaign performance
- Geographic reports — see which countries your clicks come from
- Browser, OS & device breakdown (PRO)
- Per-link analytics (PRO) — a full report for any single link
- Top & worst performers (PRO) — find your winners and your dead weight
- Bot filtering — automated traffic is detected and kept out of your numbers
- Exclude your own IP (PRO) — stop your team’s clicks from skewing the data
- Google Analytics 4 & Facebook Pixel (PRO) — push click events server-side
BetterLinks reviews and ratings
85 reviews on WordPress.org, with the most recent ones as their authors posted them.
85 reviews
- 5★
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77
- 4★
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4
- 3★
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0
- 2★
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0
- 1★
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4
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Not work for mass links
Does not support batch masking
Anon M. Verte -
A must have TOOL!
As a nonprofit, this has been an integral tool for serving our community more fully! Big thanks to the WPDeveloper Team for developing such a great software. And great support as well.
the7thscroll -
Amazing
This plugin is exactly what we needed to help us share long links and track them. We had an issue and support didn't rest until it was fully resolved. Best support I've ever received. This is a great team backing a great product. 100% recommend.
sprucetreemedia -
Easy way to check your links
It's the easiest way to check your internal and external links or to keep an eye on your links
uri25 -
Reliable and Easy Link Management Solution
I use BetterLinks Pro across multiple client websites, and it has made managing and sharing links so much easier. Many of my clients book services through external platforms, and this plugin lets me create simple, branded redirects that are easy for customers to click and remember. It keeps everything organized in one place and saves me from dealing with long, messy URLs. Support has also been great when I needed guidance. Quick responses, clear help, and no runaround.
lifeofvi -
Easy to Use, Great Support, and Worth Upgrading to Unlimited
I’ve been using BetterLinks Pro for a while now, and it’s been one of the easiest plugins to work with. It has made it simple for me to share links in ways people actually use, especially for promotions on places like Instagram where QR codes are not always practical or easy for people to understand. Being able to quickly create clean links and track how they perform has made a real difference in how I share things online. The support team has also been fantastic. Every time I had a question or ran into something I could not figure out, they responded quickly, helped me through it, and I never felt brushed off. That experience is a big part of why I liked it enough to upgrade my license from a single site to unlimited. Overall, it just does what it is supposed to do without being complicated, and it has genuinely helped me.
userblah
Where BetterLinks ranks on WordPress.org
The rankings we track that BetterLinks appears in, and how its position changed over 30 days.
| Ranking | WordPress.org placement | Position | 30 days |
|---|---|---|---|
| Best Redirect Plugins | #19 by tag, #34 in search | #15 | – |
| Best Affiliate Plugins | #16 in search, not tagged | #45 | – |
| Best Job Board Plugins | #53 in search, not tagged | #93 | – |
BetterLinks alternatives
Plugins that solve the same problem, ranked by how closely they overlap with BetterLinks.
-
ThirstyAffiliates 30,000+ installs · 4.6 -
PrettyLinks 200,000+ installs · 4.8 -
Page Links To 100,000+ installs · 4.9 -
301 Redirects 30,000+ installs · 4.6 -
Redirection 100,000+ installs · 5.0
Details
Shorten, cloak, redirect & track every link in WordPress. Branded short URLs, click analytics, affiliate links & MCP access for AI assistants.
The full description, screenshots and every review live on the WordPress.org page.
Rankings BetterLinks competes in
Tags
- affiliate links
- link cloaking
- link shortener
- redirects
- url shortener
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- Version
- 3.1.2
- Last updated
- Aug 23, 2026
- First published
- Jan 14, 2021
- Requires WordPress
- 5.3
- Tested up to
- 7.1
- Requires PHP
- 7.4
- Pricing
- Free, paid version available
BetterLinks FAQ
What does BetterLinks do?
According to its WordPress.org readme, BetterLinks offers Total & unique clicks for every link, Real-time analytics dashboard with an interactive date-range calendar, Traffic sources — top referrers, social clicks, campaign performance, Geographic reports — see which countries your clicks come from and Browser, OS & device breakdown (PRO).
How many active installs does BetterLinks have?
WordPress.org reports 20,000+ active installs for BetterLinks as of September 7, 2026.
Is BetterLinks still maintained?
Yes. The last release was on August 23, 2026 and it is tested up to WordPress 7.1.
Does BetterLinks have good support?
On the WordPress.org forum, 1 of 1 recent support threads for BetterLinks are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.
Is BetterLinks free?
BetterLinks is free to install from WordPress.org. The developer lists it as commercial, so a paid version or paid add-ons exist.
Where does BetterLinks rank among Redirect Plugins?
BetterLinks is #15 in the WordPress.org Redirect Plugins ranking.