Funnel Builder vs Kustom Checkout for WooCommerce (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Checkout Plugins top 10: Funnel Builder at #6 and Kustom Checkout for WooCommerce at #5. Funnel Builder leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Funnel Builder
FunnelKit – Funnel Builder Plugin for WooCommerce Checkout
Create high-converting WooCommerce checkout pages, thank you pages & sales funnels with the highest-rated WordPress funnel builder.
Kustom Checkout for WooCommerce
The leading checkout in the Nordics, built for higher conversion and returning shoppers. Easy to integrate, supports Klarna and all popular payment me …
Who leads on what
Funnel Builder leads on 4 of the 6 measures we track.
Kustom Checkout for WooCommerce ranks higher on WordPress.org: #5 against #6 in Checkout Plugins.
Funnel Builder has more users: 30,000+ active installs against 10,000+.
Not enough reviews to compare ratings fairly: Funnel Builder has 1,026, Kustom Checkout for WooCommerce has 15. We compare ratings only above 50 reviews each.
Funnel Builder has more reviews behind its score: 1,026 against 15.
Funnel Builder was updated more recently, on October 21, 2026; Kustom Checkout for WooCommerce on October 20, 2026.
Funnel Builder was downloaded more in the last 30 days: 33,814 times against 24,523.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Funnel Builder
Pick Funnel Builder if you want the plugin more sites already run, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Kustom Checkout for WooCommerce
Pick Kustom Checkout for WooCommerce if you go by where WordPress.org itself puts them.
Funnel Builder vs Kustom Checkout for WooCommerce side by side
| Funnel Builder | Kustom Checkout for WooCommerce | |
|---|---|---|
| Checkout Plugins ranking | #6 | #5 |
| Rating | 5.0 | 3.5 |
| Reviews | 1,026 | 15 |
| Active installs | 30,000+ | 10,000+ |
| Total downloads | 1,331,847 | 1,552,378 |
| Downloads, last 30 days | 33,814 | 24,523 |
| Last updated | Oct 21, 2026 | Oct 20, 2026 |
| First published | Feb 11, 2021 | Dec 12, 2017 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Funnel Builder ratings
Kustom Checkout for WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Funnel Builder nor Kustom Checkout for WooCommerce can pay to appear here: the pair exists only because both plugins reached the Checkout Plugins top 10. Full methodology.
Funnel Builder vs Kustom Checkout for WooCommerce: common questions
Is Funnel Builder better than Kustom Checkout for WooCommerce?
Funnel Builder leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Kustom Checkout for WooCommerce ranks higher on WordPress.org: #5 against #6 in Checkout Plugins.
Which has more users, Funnel Builder or Kustom Checkout for WooCommerce?
Kustom Checkout for WooCommerce ranks higher on WordPress.org: #5 against #6 in Checkout Plugins.
Which is rated higher, Funnel Builder or Kustom Checkout for WooCommerce?
Funnel Builder has more users: 30,000+ active installs against 10,000+.
Are Funnel Builder and Kustom Checkout for WooCommerce free?
Both are free to install from WordPress.org. Funnel Builder may also sell a paid version or add-ons. Kustom Checkout for WooCommerce may also sell a paid version or add-ons.
Alternatives to Funnel Builder and Kustom Checkout for WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Force Authentification Before Checkout for WooCommerce
5,000+ installs · 5.0 from 57 reviews
-
Payoneer Checkout
5,000+ installs · 4.2 from 5 reviews
-
Fluid Checkout
20,000+ installs · 4.9 from 159 reviews
-
Campos Checkout Brasileiro para WooCommerce
5,000+ installs · 4.9 from 45 reviews
-
Flexible Checkout Fields
80,000+ installs · 4.7 from 296 reviews
More Checkout Plugins comparisons
- Sliding Cart for WooCommerce by FunnelKit vs Funnel Builder
- Sliding Cart for WooCommerce by FunnelKit vs Kustom Checkout for WooCommerce
- Checkout Files Upload for WooCommerce vs Funnel Builder
- Checkout Files Upload for WooCommerce vs Kustom Checkout for WooCommerce
- Flexible Checkout Fields vs Funnel Builder
- Flexible Checkout Fields vs Kustom Checkout for WooCommerce
- Fluid Checkout vs Funnel Builder
- Fluid Checkout vs Kustom Checkout for WooCommerce
- Funnel Builder vs Payoneer Checkout
- Funnel Builder vs Campos Checkout Brasileiro para WooCommerce
- Funnel Builder vs Checkout Field Editor for WooCommerce
- Funnel Builder vs Digital Goods for WooCommerce Checkout
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.