10 Best Google Tag Manager Alternatives in 2026
Updated September 7, 2026 · Ranked by how closely each plugin matches, from WordPress.org data · How this works
Google Tag Manager has 10,000+ active installs on WordPress.org. These 10 plugins share its category or its tags on WordPress.org, are actively maintained, and each has at least 100 active installs. They are ordered by how closely they match, not by our opinion.
The 10 closest alternatives to Google Tag Manager
- 1
WP Google Analytics Events
Closest matchWP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics
4.5 (33) 5,000+ active installsTrack Google Analytics Events on your website - Enables you to send an event when a user Scrolls or Click an element on your website.
Shares the analytics, google tags on WordPress.org. About half the installs, no update since April 2, 2024.
- 2
CAOS | Host Google Analytics Locally
4.9 (128) 10,000+ active installsThe fastest, lightest way to integrate Google Analytics in WordPress.
Shares the analytics, google tags on WordPress.org. A similar number of installs, last updated June 4, 2026.
- 3
Analytics Germanized for Google Analytics (GDPR / DSGVO)
4.5 (27) 7,000+ active installsGoogle Analytics preconfigured to respect EU law and with lots of advanced analytics settings for extensive tracking possibilities.
Shares the analytics, google tags on WordPress.org. A similar number of installs, last updated November 6, 2025.
- 4
Tag Manager – Header, Body And Footer
4.7 (53) 20,000+ active installsSimple plugin that allow you add head, body and footer codes for google tag manager, analytics & facebook pixel codes.
Shares the tag manager tag on WordPress.org. About 2 times the installs, last updated 25 days ago.
- 5
GA Google Analytics – Connect Google Analytics to WordPress
4.9 (158) 400,000+ active installsAdds Google Analytics tracking code to your WordPress site. Supports many tracking features.
Shares the analytics, google tags on WordPress.org. About 40 times the installs, last updated 28 days ago.
- 6
Site Kit by Google – Analytics, Search Console, AdSense, Speed
4.2 (1,009) 5 million+ active installsSite Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Shares the analytics, google tags on WordPress.org. About 500 times the installs, last updated 14 days ago.
- 7
4.8 (51) 100,000+ active installsVisitor statistics for WordPress with focus on data protection, transparency and clarity. Perfect as a widget in your WordPress Dashboard.
Shares the analytics tag on WordPress.org. About 10 times the installs, last updated August 7, 2026.
- 8
Metricool – Social media and site statistics
4.5 (21) 80,000+ active installsSite metrics and social media analytics for Instagram, Facebook, YouTube, LinkedIn, X Twitter. The single best tool for Social Media Managers!
Shares the analytics tag on WordPress.org. About 8 times the installs, last updated 13 days ago.
- 9
Matomo Analytics – Powerful, Privacy-First Insights for WordPress
4.6 (177) 100,000+ active installsPrivacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
Shares the analytics tag on WordPress.org. About 10 times the installs, last updated 7 days ago.
- 10
Independent Analytics – WordPress Analytics Plugin
4.8 (167) 100,000+ active installsA simple, yet powerful WordPress analytics plugin that gives you privacy-friendly stats to grow your website. A Google Analytics alternative.
Shares the analytics tag on WordPress.org. About 10 times the installs, last updated 18 days ago.
Switching from Google Tag Manager: common questions
What is the best alternative to Google Tag Manager?
WP Google Analytics Events is the closest match: it shares the same WordPress.org tags and has 5,000+ active installs with a 4.5 out of 5 rating.
Which Google Tag Manager alternative has the most users?
Site Kit by Google, with 5 million+ active installs reported by WordPress.org.
Which Google Tag Manager alternative is rated highest?
GA Google Analytics, rated 4.9 out of 5 by 158 reviewers. Only plugins with at least 50 reviews are counted.
Are these Google Tag Manager alternatives free?
Every plugin listed here is free to install from WordPress.org. Where WordPress.org marks a plugin as commercial, the developer also sells a paid version or add-ons, and that is shown on each plugin.
How are alternatives chosen?
Automatically, from WordPress.org data: plugins that share a category top 10 with Google Tag Manager score highest, then plugins that appear in the same WordPress.org rankings, then plugins with the same tags, weighted so rare tags count more than common ones. Plugins by the same author and plugins rated under 4.0 are left out.
How we choose these alternatives
Nothing on this page is picked by hand. Every day we walk the whole WordPress.org directory, then score every plugin against Google Tag Manager on three signals: sharing a category top 10 counts most, then appearing in the same WordPress.org rankings, then carrying the same tags, with rare tags counting for more than common ones like "wordpress". Plugins by the same author are excluded, so an author's own add-ons cannot fill the list, and so is anything rated below 4.0 or with fewer than 100 active installs. The ten highest scores are what you see, in that order. Full methodology.
The bottom line
WP Google Analytics Events is the closest match to Google Tag Manager by the data we track, and Site Kit by Google has the widest reach with 5 million+ active installs. Matomo Analytics shipped the most recent release, on August 31, 2026. The list is rebuilt every day from WordPress.org, so a plugin that stops being maintained drops out on its own.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.