Matomo Analytics — WordPress Analytics Plugin
Matomo Analytics – Powerful, Privacy-First Insights for WordPress
by matomoteam · WordPress.org page
Matomo Analytics has 100,000+ active installs on WordPress.org and 3,298,474 downloads all time. It was downloaded 29,404 times in the last 30 days. The last update was on September 15, 2026, tested up to WordPress 7.1.0.
Matomo Analytics at a glance
Is Matomo Analytics well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box)
- Campaign tracking
- Visitor profiles
- Segmentation
- Real time reports
- JavaScript error tracking
- Extensive geolocation reports / maps
- Many different visualisations
- Row evolution
- Report comparisons
- Export features
- See the most drastic changes within a given time period
Matomo Analytics reviews and ratings
178 reviews on WordPress.org, with the most recent ones as their authors posted them.
178 reviews
- 5★
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149
- 4★
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10
- 3★
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6
- 2★
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1
- 1★
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12
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DeGoogle Analytics now
Matomo is a great alternative to Google Analytics. The free version usually provides all the features you need to gain an overview of your website. If you need more detailed insights, the paid-for plans are reasonably priced. Don't waste more time, DeGoogle now 🚀
panozfan -
Great Google Analytics alternative
Thank you for developing a privacy focused alternative for Google Analytics!
unfootprint -
Excellent Analytics Platform with Strong Privacy Protection
I've been using Matomo for some time and I'm very satisfied with it. The analytics are detailed, clear, and provide valuable insights into website performance and visitor behavior without overwhelming the user. What I appreciate most is the strong focus on privacy. Unlike many other analytics solutions, Matomo allows me to collect meaningful statistics while respecting my visitors' privacy and maintaining greater control over the data. The interface is intuitive, the reports are comprehensive, and the platform offers an excellent balance between powerful analytics and data protection. For anyone looking for a privacy-friendly alternative to mainstream analytics tools, I highly recommend Matomo.
ivancete7 -
The best alternative to Google Analytics
We have been using the analysis for over five years and it continues to meet our expectations.
pfw -
Steep learning curve
Let me be honest: If you're looking for a lightweight alternative to Google Analytics, Matomo is not what you're looking for. Matomo is complex and it requires you to be willing to learn steep. Or at least consult your favorite AI-entity to get help. Especially if you have mediafiles (MP3, MP4, etc) and want to track them (hooks).However, if you love the idea of owning your own data, and also have a concern for the misuse of your visitors data by third party service providers, Matomo is the right thing for you.Do you like owning your own data? Matomo.Do you care about your visitors privacy? Matomo.Do you want your data displayed with no effort invested to get them? Not Matomo.I could give Matomo a 3 or maximum 4 stars out of 5 possible. That wouldn't be fair, just because it is complicated for me to figure out.
MackowskiFrog -
All I need to know!
Way better than Google’s Analytics. Keep it up & thank you!
gate71
Download and install history
90,260 downloads over the last 48 days. Snapshots taken daily from WordPress.org.
Where Matomo Analytics ranks on WordPress.org
The rankings we track that Matomo Analytics appears in, and how its position changed over 30 days.
| Ranking | WordPress.org placement | Position | 30 days |
|---|---|---|---|
| Best Analytics Plugins | #18 by tag, #35 in search | #17 | ▼6 |
| Best GDPR Plugins | #15 by tag, #95 in search | #32 | ▼8 |
| Best Geolocation Plugins | #32 in search, not tagged | #53 | ▼23 |
Matomo Analytics alternatives
Plugins that solve the same problem, ranked by how closely they overlap with Matomo Analytics.
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WP Statistics 500,000+ installs · 4.1 -
CAOS 10,000+ installs · 4.9 -
WPConsent 200,000+ installs · 4.8 -
Tracking and Consent Manager 3,000+ installs · 5.0 -
Fathom Analytics 10,000+ installs · 4.8
Compare Matomo Analytics head to head
Matomo Analytics vs Burst Statistics
Matomo Analytics vs GA Google Analytics
Matomo Analytics vs ExactMetrics
Matomo Analytics vs MonsterInsights
Matomo Analytics vs Site Kit by Google
Matomo Analytics vs Independent Analytics
Matomo Analytics vs Koko Analytics
Matomo Analytics vs Google Analytics for WooCommerce-
Matomo Analytics vs WP Statistics
Details
Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
The full description, screenshots and every review live on the WordPress.org page.
Rankings Matomo Analytics competes in
Tags
- analytics
- behavior
- conversion
- GDPR
- privacy friendly
More from matomoteam
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Connect Matomo 60,000+ installs
- Version
- 5.13.1
- Last updated
- Sep 15, 2026
- First published
- Feb 13, 2020
- Requires WordPress
- 4.8
- Tested up to
- 7.1.0
- Requires PHP
- 7.2.5
- Pricing
- Free on WordPress.org
Matomo Analytics FAQ
What does Matomo Analytics do?
According to its WordPress.org readme, Matomo Analytics offers Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box), Campaign tracking, Visitor profiles, Segmentation and Real time reports.
How many active installs does Matomo Analytics have?
WordPress.org reports 100,000+ active installs for Matomo Analytics as of October 22, 2026.
Is Matomo Analytics still maintained?
Yes. The last release was on September 15, 2026 and it is tested up to WordPress 7.1.0.
Does Matomo Analytics have good support?
On the WordPress.org forum, 0 of 2 recent support threads for Matomo Analytics are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.
Is Matomo Analytics free?
Matomo Analytics is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.
Where does Matomo Analytics rank among Analytics Plugins?
Matomo Analytics is #17 in the WordPress.org Analytics Plugins ranking.