Koko Analytics vs Matomo Analytics (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: Koko Analytics at #9 and Matomo Analytics at #17. Koko Analytics leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Koko Analytics
Koko Analytics – Privacy-Friendly WordPress Analytics
Privacy-friendly and lightweight Google Analytics alternative for WordPress sites. No cookies, just insights.
Matomo Analytics
Matomo Analytics – Powerful, Privacy-First Insights for WordPress
Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
Who leads on what
Koko Analytics leads on 5 of the 6 measures we track.
Koko Analytics ranks higher on WordPress.org: #9 against #17 in Analytics Plugins.
Matomo Analytics has more users: 100,000+ active installs against 60,000+.
Koko Analytics is rated higher: 5.0 out of 5 from 244 reviews, against 4.6 from 178 reviews.
Koko Analytics has more reviews behind its score: 244 against 178.
Koko Analytics was updated more recently, on September 24, 2026; Matomo Analytics on September 15, 2026.
Koko Analytics was downloaded more in the last 30 days: 49,495 times against 29,404.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Koko Analytics
Pick Koko Analytics if you go by where WordPress.org itself puts them, the review score matters most to you, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Matomo Analytics
Pick Matomo Analytics if you want the plugin more sites already run.
Koko Analytics vs Matomo Analytics side by side
| Koko Analytics | Matomo Analytics | |
|---|---|---|
| Analytics Plugins ranking | #9 | #17 |
| Rating | 5.0 | 4.6 |
| Reviews | 244 | 178 |
| Active installs | 60,000+ | 100,000+ |
| Total downloads | 2,515,845 | 3,298,474 |
| Downloads, last 30 days | 49,495 | 29,404 |
| Last updated | Sep 24, 2026 | Sep 15, 2026 |
| First published | Nov 5, 2019 | Feb 13, 2020 |
| Tested up to WordPress | 7.1.3 | 7.1.0 |
| Requires PHP | 7.4 | 7.2.5 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Koko Analytics ratings
Matomo Analytics ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Koko Analytics nor Matomo Analytics can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
Koko Analytics vs Matomo Analytics: common questions
Is Koko Analytics better than Matomo Analytics?
Koko Analytics leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Koko Analytics ranks higher on WordPress.org: #9 against #17 in Analytics Plugins.
Which has more users, Koko Analytics or Matomo Analytics?
Koko Analytics ranks higher on WordPress.org: #9 against #17 in Analytics Plugins.
Which is rated higher, Koko Analytics or Matomo Analytics?
Matomo Analytics has more users: 100,000+ active installs against 60,000+.
Are Koko Analytics and Matomo Analytics free?
Both are free to install from WordPress.org. Koko Analytics may also sell a paid version or add-ons. Matomo Analytics may also sell a paid version or add-ons.
Alternatives to Koko Analytics and Matomo Analytics
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.