GTM4WP vs Koko Analytics (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: GTM4WP at #10 and Koko Analytics at #9. They split the 6 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
GTM4WP
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
Koko Analytics
Koko Analytics – Privacy-Friendly WordPress Analytics
Privacy-friendly and lightweight Google Analytics alternative for WordPress sites. No cookies, just insights.
Who leads on what
They split the 6 measures we track, so the choice comes down to which one you weigh most.
Koko Analytics ranks higher on WordPress.org: #9 against #10 in Analytics Plugins.
GTM4WP has more users: 700,000+ active installs against 60,000+.
Koko Analytics is rated higher: 5.0 out of 5 from 244 reviews, against 4.5 from 155 reviews.
Koko Analytics has more reviews behind its score: 244 against 155.
GTM4WP was updated more recently, on October 12, 2026; Koko Analytics on September 24, 2026.
GTM4WP was downloaded more in the last 30 days: 966,064 times against 49,495.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
GTM4WP
Pick GTM4WP if you want the plugin more sites already run, you want the one shipping releases most recently or you want the one being installed faster right now.
Koko Analytics
Pick Koko Analytics if you go by where WordPress.org itself puts them, the review score matters most to you or you want the score backed by more reviews.
GTM4WP vs Koko Analytics side by side
| GTM4WP | Koko Analytics | |
|---|---|---|
| Analytics Plugins ranking | #10 | #9 |
| Rating | 4.5 | 5.0 |
| Reviews | 155 | 244 |
| Active installs | 700,000+ | 60,000+ |
| Total downloads | 16,621,817 | 2,515,845 |
| Downloads, last 30 days | 966,064 | 49,495 |
| Last updated | Oct 12, 2026 | Sep 24, 2026 |
| First published | Sep 23, 2013 | Nov 5, 2019 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 8.0 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
GTM4WP ratings
Koko Analytics ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither GTM4WP nor Koko Analytics can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
GTM4WP vs Koko Analytics: common questions
Is GTM4WP better than Koko Analytics?
They split the 6 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. Koko Analytics ranks higher on WordPress.org: #9 against #10 in Analytics Plugins.
Which has more users, GTM4WP or Koko Analytics?
Koko Analytics ranks higher on WordPress.org: #9 against #10 in Analytics Plugins.
Which is rated higher, GTM4WP or Koko Analytics?
GTM4WP has more users: 700,000+ active installs against 60,000+.
Are GTM4WP and Koko Analytics free?
Both are free to install from WordPress.org. GTM4WP may also sell a paid version or add-ons. Koko Analytics may also sell a paid version or add-ons.
Alternatives to GTM4WP and Koko Analytics
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
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