GTM4WP vs ExactMetrics (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: GTM4WP at #10 and ExactMetrics at #7. GTM4WP leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
GTM4WP
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
ExactMetrics
ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin)
Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!
Who leads on what
GTM4WP leads on 4 of the 6 measures we track.
ExactMetrics ranks higher on WordPress.org: #7 against #10 in Analytics Plugins.
GTM4WP has more users: 700,000+ active installs against 200,000+.
GTM4WP is rated higher: 4.5 out of 5 from 155 reviews, against 2.5 from 1,546 reviews.
ExactMetrics has more reviews behind its score: 1,546 against 155.
GTM4WP was updated more recently, on October 12, 2026; ExactMetrics on September 16, 2026.
GTM4WP was downloaded more in the last 30 days: 966,064 times against 82,830.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
GTM4WP
Pick GTM4WP if you want the plugin more sites already run, the review score matters most to you, you want the one shipping releases most recently or you want the one being installed faster right now.
ExactMetrics
Pick ExactMetrics if you go by where WordPress.org itself puts them or you want the score backed by more reviews.
GTM4WP vs ExactMetrics side by side
| GTM4WP | ExactMetrics | |
|---|---|---|
| Analytics Plugins ranking | #10 | #7 |
| Rating | 4.5 | 2.5 |
| Reviews | 155 | 1,546 |
| Active installs | 700,000+ | 200,000+ |
| Total downloads | 16,621,817 | 52,787,964 |
| Downloads, last 30 days | 966,064 | 82,830 |
| Last updated | Oct 12, 2026 | Sep 16, 2026 |
| First published | Sep 23, 2013 | Mar 12, 2013 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 8.0 | 7.2 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
GTM4WP ratings
ExactMetrics ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither GTM4WP nor ExactMetrics can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
GTM4WP vs ExactMetrics: common questions
Is GTM4WP better than ExactMetrics?
GTM4WP leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. ExactMetrics ranks higher on WordPress.org: #7 against #10 in Analytics Plugins.
Which has more users, GTM4WP or ExactMetrics?
ExactMetrics ranks higher on WordPress.org: #7 against #10 in Analytics Plugins.
Which is rated higher, GTM4WP or ExactMetrics?
GTM4WP has more users: 700,000+ active installs against 200,000+.
Are GTM4WP and ExactMetrics free?
Both are free to install from WordPress.org. GTM4WP may also sell a paid version or add-ons. ExactMetrics may also sell a paid version or add-ons.
Alternatives to GTM4WP and ExactMetrics
Plugins that score close to both in the same WordPress.org rankings and tags.
-
MonsterInsights
2 million+ installs · 4.5 from 3,156 reviews
-
Burst Statistics
200,000+ installs · 4.9 from 186 reviews
-
WP Statistics
500,000+ installs · 4.1 from 759 reviews
-
Independent Analytics
100,000+ installs · 4.8 from 166 reviews
-
Google Analytics for WooCommerce
100,000+ installs · 2.8 from 119 reviews
More Analytics Plugins comparisons
- Beehive Analytics vs ExactMetrics
- Burst Statistics vs GTM4WP
- Burst Statistics vs ExactMetrics
- GTM4WP vs GA Google Analytics
- GTM4WP vs MonsterInsights
- GTM4WP vs Site Kit by Google
- GTM4WP vs Independent Analytics
- GTM4WP vs Koko Analytics
- GTM4WP vs Google Analytics for WooCommerce
- GTM4WP vs WP Statistics
- GA Google Analytics vs ExactMetrics
- ExactMetrics vs MonsterInsights
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.