GTM4WP vs Site Kit by Google (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: GTM4WP at #10 and Site Kit by Google at #1. Site Kit by Google leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
GTM4WP
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Who leads on what
Site Kit by Google leads on 5 of the 6 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #10 in Analytics Plugins.
Site Kit by Google has more users: 5 million+ active installs against 700,000+.
GTM4WP is rated higher: 4.5 out of 5 from 155 reviews, against 4.2 from 1,012 reviews.
Site Kit by Google has more reviews behind its score: 1,012 against 155.
Site Kit by Google was updated more recently, on October 19, 2026; GTM4WP on October 12, 2026.
Site Kit by Google was downloaded more in the last 30 days: 7,850,249 times against 966,064.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
GTM4WP vs Site Kit by Google side by side
| GTM4WP | Site Kit by Google | |
|---|---|---|
| Analytics Plugins ranking | #10 | #1 |
| Rating | 4.5 | 4.2 |
| Reviews | 155 | 1,012 |
| Active installs | 700,000+ | 5 million+ |
| Total downloads | 16,621,817 | 289,318,226 |
| Downloads, last 30 days | 966,064 | 7,850,249 |
| Last updated | Oct 12, 2026 | Oct 19, 2026 |
| First published | Sep 23, 2013 | Oct 31, 2019 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 8.0 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
GTM4WP ratings
Site Kit by Google ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither GTM4WP nor Site Kit by Google can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
GTM4WP vs Site Kit by Google: common questions
Is GTM4WP better than Site Kit by Google?
Site Kit by Google leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #10 in Analytics Plugins.
Which has more users, GTM4WP or Site Kit by Google?
Site Kit by Google ranks higher on WordPress.org: #1 against #10 in Analytics Plugins.
Which is rated higher, GTM4WP or Site Kit by Google?
Site Kit by Google has more users: 5 million+ active installs against 700,000+.
Are GTM4WP and Site Kit by Google free?
Both are free to install from WordPress.org. GTM4WP may also sell a paid version or add-ons. Site Kit by Google may also sell a paid version or add-ons.
Alternatives to GTM4WP and Site Kit by Google
Plugins that score close to both in the same WordPress.org rankings and tags.
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