GTM4WP vs MonsterInsights (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: GTM4WP at #10 and MonsterInsights at #2. MonsterInsights leads on 3 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
GTM4WP
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
MonsterInsights
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)
The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.
Who leads on what
MonsterInsights leads on 3 of the 6 measures we track.
MonsterInsights ranks higher on WordPress.org: #2 against #10 in Analytics Plugins.
MonsterInsights has more users: 2 million+ active installs against 700,000+.
Both are rated 4.5 out of 5 (155 and 3,156 reviews).
MonsterInsights has more reviews behind its score: 3,156 against 155.
GTM4WP was updated more recently, on October 12, 2026; MonsterInsights on September 16, 2026.
GTM4WP was downloaded more in the last 30 days: 966,064 times against 645,980.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
GTM4WP
Pick GTM4WP if you want the one shipping releases most recently or you want the one being installed faster right now.
MonsterInsights
Pick MonsterInsights if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.
GTM4WP vs MonsterInsights side by side
| GTM4WP | MonsterInsights | |
|---|---|---|
| Analytics Plugins ranking | #10 | #2 |
| Rating | 4.5 | 4.5 |
| Reviews | 155 | 3,156 |
| Active installs | 700,000+ | 2 million+ |
| Total downloads | 16,621,817 | 281,806,524 |
| Downloads, last 30 days | 966,064 | 645,980 |
| Last updated | Oct 12, 2026 | Sep 16, 2026 |
| First published | Sep 23, 2013 | Sep 14, 2007 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 8.0 | 7.2 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
GTM4WP ratings
MonsterInsights ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither GTM4WP nor MonsterInsights can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
GTM4WP vs MonsterInsights: common questions
Is GTM4WP better than MonsterInsights?
MonsterInsights leads on 3 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. MonsterInsights ranks higher on WordPress.org: #2 against #10 in Analytics Plugins.
Which has more users, GTM4WP or MonsterInsights?
MonsterInsights ranks higher on WordPress.org: #2 against #10 in Analytics Plugins.
Which is rated higher, GTM4WP or MonsterInsights?
MonsterInsights has more users: 2 million+ active installs against 700,000+.
Are GTM4WP and MonsterInsights free?
Both are free to install from WordPress.org. GTM4WP may also sell a paid version or add-ons. MonsterInsights may also sell a paid version or add-ons.
Alternatives to GTM4WP and MonsterInsights
Plugins that score close to both in the same WordPress.org rankings and tags.
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ExactMetrics
200,000+ installs · 2.5 from 1,546 reviews
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Independent Analytics
100,000+ installs · 4.8 from 166 reviews
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Burst Statistics
200,000+ installs · 4.9 from 186 reviews
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WP Statistics
500,000+ installs · 4.1 from 759 reviews
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Google Analytics for WooCommerce
100,000+ installs · 2.8 from 119 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.