GTM4WP vs Google Analytics for WooCommerce (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: GTM4WP at #10 and Google Analytics for WooCommerce at #8. GTM4WP leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
GTM4WP
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
Google Analytics for WooCommerce
Provides integration between Google Analytics and WooCommerce.
Who leads on what
GTM4WP leads on 4 of the 6 measures we track.
Google Analytics for WooCommerce ranks higher on WordPress.org: #8 against #10 in Analytics Plugins.
GTM4WP has more users: 700,000+ active installs against 100,000+.
GTM4WP is rated higher: 4.5 out of 5 from 155 reviews, against 2.8 from 119 reviews.
GTM4WP has more reviews behind its score: 155 against 119.
Google Analytics for WooCommerce was updated more recently, on October 20, 2026; GTM4WP on October 12, 2026.
GTM4WP was downloaded more in the last 30 days: 966,064 times against 116,531.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
GTM4WP
Pick GTM4WP if you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one being installed faster right now.
Google Analytics for WooCommerce
Pick Google Analytics for WooCommerce if you go by where WordPress.org itself puts them or you want the one shipping releases most recently.
GTM4WP vs Google Analytics for WooCommerce side by side
| GTM4WP | Google Analytics for WooCommerce | |
|---|---|---|
| Analytics Plugins ranking | #10 | #8 |
| Rating | 4.5 | 2.8 |
| Reviews | 155 | 119 |
| Active installs | 700,000+ | 100,000+ |
| Total downloads | 16,621,817 | 11,136,873 |
| Downloads, last 30 days | 966,064 | 116,531 |
| Last updated | Oct 12, 2026 | Oct 20, 2026 |
| First published | Sep 23, 2013 | Nov 25, 2013 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 8.0 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
GTM4WP ratings
Google Analytics for WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither GTM4WP nor Google Analytics for WooCommerce can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
GTM4WP vs Google Analytics for WooCommerce: common questions
Is GTM4WP better than Google Analytics for WooCommerce?
GTM4WP leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Google Analytics for WooCommerce ranks higher on WordPress.org: #8 against #10 in Analytics Plugins.
Which has more users, GTM4WP or Google Analytics for WooCommerce?
Google Analytics for WooCommerce ranks higher on WordPress.org: #8 against #10 in Analytics Plugins.
Which is rated higher, GTM4WP or Google Analytics for WooCommerce?
GTM4WP has more users: 700,000+ active installs against 100,000+.
Are GTM4WP and Google Analytics for WooCommerce free?
Both are free to install from WordPress.org. GTM4WP may also sell a paid version or add-ons. Google Analytics for WooCommerce may also sell a paid version or add-ons.
Alternatives to GTM4WP and Google Analytics for WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.