GTM4WP vs GA Google Analytics (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: GTM4WP at #10 and GA Google Analytics at #4. They split the 6 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
GTM4WP
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
GA Google Analytics
GA Google Analytics – Connect Google Analytics to WordPress
Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
Who leads on what
They split the 6 measures we track, so the choice comes down to which one you weigh most.
GA Google Analytics ranks higher on WordPress.org: #4 against #10 in Analytics Plugins.
GTM4WP has more users: 700,000+ active installs against 400,000+.
GA Google Analytics is rated higher: 4.9 out of 5 from 158 reviews, against 4.5 from 155 reviews.
GA Google Analytics has more reviews behind its score: 158 against 155.
GTM4WP was updated more recently, on October 12, 2026; GA Google Analytics on August 10, 2026.
GTM4WP was downloaded more in the last 30 days: 966,064 times against 38,838.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
GTM4WP
Pick GTM4WP if you want the plugin more sites already run, you want the one shipping releases most recently or you want the one being installed faster right now.
GA Google Analytics
Pick GA Google Analytics if you go by where WordPress.org itself puts them, the review score matters most to you or you want the score backed by more reviews.
GTM4WP vs GA Google Analytics side by side
| GTM4WP | GA Google Analytics | |
|---|---|---|
| Analytics Plugins ranking | #10 | #4 |
| Rating | 4.5 | 4.9 |
| Reviews | 155 | 158 |
| Active installs | 700,000+ | 400,000+ |
| Total downloads | 16,621,817 | 10,407,351 |
| Downloads, last 30 days | 966,064 | 38,838 |
| Last updated | Oct 12, 2026 | Aug 10, 2026 |
| First published | Sep 23, 2013 | Nov 13, 2012 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 8.0 | 5.6.20 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
GTM4WP ratings
GA Google Analytics ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither GTM4WP nor GA Google Analytics can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
GTM4WP vs GA Google Analytics: common questions
Is GTM4WP better than GA Google Analytics?
They split the 6 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. GA Google Analytics ranks higher on WordPress.org: #4 against #10 in Analytics Plugins.
Which has more users, GTM4WP or GA Google Analytics?
GA Google Analytics ranks higher on WordPress.org: #4 against #10 in Analytics Plugins.
Which is rated higher, GTM4WP or GA Google Analytics?
GTM4WP has more users: 700,000+ active installs against 400,000+.
Are GTM4WP and GA Google Analytics free?
Both are free to install from WordPress.org. GTM4WP may also sell a paid version or add-ons. GA Google Analytics may also sell a paid version or add-ons.
Alternatives to GTM4WP and GA Google Analytics
Plugins that score close to both in the same WordPress.org rankings and tags.
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