GTM4WP vs Independent Analytics (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: GTM4WP at #10 and Independent Analytics at #6. Independent Analytics leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
GTM4WP
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
Independent Analytics
Independent Analytics – WordPress Analytics Plugin
A simple, yet powerful WordPress analytics plugin that gives you privacy-friendly stats to grow your website. A Google Analytics alternative.
Who leads on what
Independent Analytics leads on 4 of the 6 measures we track.
Independent Analytics ranks higher on WordPress.org: #6 against #10 in Analytics Plugins.
GTM4WP has more users: 700,000+ active installs against 100,000+.
Independent Analytics is rated higher: 4.8 out of 5 from 166 reviews, against 4.5 from 155 reviews.
Independent Analytics has more reviews behind its score: 166 against 155.
Independent Analytics was updated more recently, on October 16, 2026; GTM4WP on October 12, 2026.
GTM4WP was downloaded more in the last 30 days: 966,064 times against 70,052.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
GTM4WP
Pick GTM4WP if you want the plugin more sites already run or you want the one being installed faster right now.
Independent Analytics
Pick Independent Analytics if you go by where WordPress.org itself puts them, the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
GTM4WP vs Independent Analytics side by side
| GTM4WP | Independent Analytics | |
|---|---|---|
| Analytics Plugins ranking | #10 | #6 |
| Rating | 4.5 | 4.8 |
| Reviews | 155 | 166 |
| Active installs | 700,000+ | 100,000+ |
| Total downloads | 16,621,817 | 3,169,014 |
| Downloads, last 30 days | 966,064 | 70,052 |
| Last updated | Oct 12, 2026 | Oct 16, 2026 |
| First published | Sep 23, 2013 | May 31, 2022 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 8.0 | 8.0.30 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
GTM4WP ratings
Independent Analytics ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither GTM4WP nor Independent Analytics can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
GTM4WP vs Independent Analytics: common questions
Is GTM4WP better than Independent Analytics?
Independent Analytics leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Independent Analytics ranks higher on WordPress.org: #6 against #10 in Analytics Plugins.
Which has more users, GTM4WP or Independent Analytics?
Independent Analytics ranks higher on WordPress.org: #6 against #10 in Analytics Plugins.
Which is rated higher, GTM4WP or Independent Analytics?
GTM4WP has more users: 700,000+ active installs against 100,000+.
Are GTM4WP and Independent Analytics free?
Both are free to install from WordPress.org. GTM4WP may also sell a paid version or add-ons. Independent Analytics may also sell a paid version or add-ons.
Alternatives to GTM4WP and Independent Analytics
Plugins that score close to both in the same WordPress.org rankings and tags.
-
MonsterInsights
2 million+ installs · 4.5 from 3,156 reviews
-
Burst Statistics
200,000+ installs · 4.9 from 186 reviews
-
ExactMetrics
200,000+ installs · 2.5 from 1,546 reviews
-
WP Statistics
500,000+ installs · 4.1 from 759 reviews
-
Google Analytics for WooCommerce
100,000+ installs · 2.8 from 119 reviews
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.