Independent Analytics vs Matomo Analytics (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: Independent Analytics at #6 and Matomo Analytics at #17. Independent Analytics leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Independent Analytics
Independent Analytics – WordPress Analytics Plugin
A simple, yet powerful WordPress analytics plugin that gives you privacy-friendly stats to grow your website. A Google Analytics alternative.
Matomo Analytics
Matomo Analytics – Powerful, Privacy-First Insights for WordPress
Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
Who leads on what
Independent Analytics leads on 4 of the 6 measures we track.
Independent Analytics ranks higher on WordPress.org: #6 against #17 in Analytics Plugins.
Both report 100,000+ active installs on WordPress.org.
Independent Analytics is rated higher: 4.8 out of 5 from 166 reviews, against 4.6 from 178 reviews.
Matomo Analytics has more reviews behind its score: 178 against 166.
Independent Analytics was updated more recently, on October 16, 2026; Matomo Analytics on September 15, 2026.
Independent Analytics was downloaded more in the last 30 days: 70,052 times against 29,404.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Independent Analytics
Pick Independent Analytics if you go by where WordPress.org itself puts them, the review score matters most to you, you want the one shipping releases most recently or you want the one being installed faster right now.
Matomo Analytics
Pick Matomo Analytics if you want the score backed by more reviews.
Independent Analytics vs Matomo Analytics side by side
| Independent Analytics | Matomo Analytics | |
|---|---|---|
| Analytics Plugins ranking | #6 | #17 |
| Rating | 4.8 | 4.6 |
| Reviews | 166 | 178 |
| Active installs | 100,000+ | 100,000+ |
| Total downloads | 3,169,014 | 3,298,474 |
| Downloads, last 30 days | 70,052 | 29,404 |
| Last updated | Oct 16, 2026 | Sep 15, 2026 |
| First published | May 31, 2022 | Feb 13, 2020 |
| Tested up to WordPress | 7.1.3 | 7.1.0 |
| Requires PHP | 8.0.30 | 7.2.5 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Independent Analytics ratings
Matomo Analytics ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Independent Analytics nor Matomo Analytics can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
Independent Analytics vs Matomo Analytics: common questions
Is Independent Analytics better than Matomo Analytics?
Independent Analytics leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Independent Analytics ranks higher on WordPress.org: #6 against #17 in Analytics Plugins.
Which has more users, Independent Analytics or Matomo Analytics?
Independent Analytics ranks higher on WordPress.org: #6 against #17 in Analytics Plugins.
Which is rated higher, Independent Analytics or Matomo Analytics?
Both report 100,000+ active installs on WordPress.org.
Are Independent Analytics and Matomo Analytics free?
Both are free to install from WordPress.org. Independent Analytics may also sell a paid version or add-ons. Matomo Analytics may also sell a paid version or add-ons.
Alternatives to Independent Analytics and Matomo Analytics
Plugins that score close to both in the same WordPress.org rankings and tags.
-
WP Statistics
500,000+ installs · 4.1 from 759 reviews
-
Burst Statistics
200,000+ installs · 4.9 from 186 reviews
-
MonsterInsights
2 million+ installs · 4.5 from 3,156 reviews
-
ExactMetrics
200,000+ installs · 2.5 from 1,546 reviews
-
Google Analytics for WooCommerce
100,000+ installs · 2.8 from 119 reviews
More Analytics Plugins comparisons
- Beehive Analytics vs Independent Analytics
- Burst Statistics vs Independent Analytics
- Burst Statistics vs Matomo Analytics
- GTM4WP vs Independent Analytics
- GA Google Analytics vs Independent Analytics
- GA Google Analytics vs Matomo Analytics
- ExactMetrics vs Independent Analytics
- ExactMetrics vs Matomo Analytics
- MonsterInsights vs Independent Analytics
- MonsterInsights vs Matomo Analytics
- Site Kit by Google vs Independent Analytics
- Site Kit by Google vs Matomo Analytics
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.