Matomo Analytics vs Google Analytics for WooCommerce (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: Matomo Analytics at #17 and Google Analytics for WooCommerce at #8. Google Analytics for WooCommerce leads on 3 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Matomo Analytics
Matomo Analytics – Powerful, Privacy-First Insights for WordPress
Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
Google Analytics for WooCommerce
Provides integration between Google Analytics and WooCommerce.
Who leads on what
Google Analytics for WooCommerce leads on 3 of the 6 measures we track.
Google Analytics for WooCommerce ranks higher on WordPress.org: #8 against #17 in Analytics Plugins.
Both report 100,000+ active installs on WordPress.org.
Matomo Analytics is rated higher: 4.6 out of 5 from 178 reviews, against 2.8 from 119 reviews.
Matomo Analytics has more reviews behind its score: 178 against 119.
Google Analytics for WooCommerce was updated more recently, on October 20, 2026; Matomo Analytics on September 15, 2026.
Google Analytics for WooCommerce was downloaded more in the last 30 days: 116,531 times against 29,404.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Matomo Analytics
Pick Matomo Analytics if the review score matters most to you or you want the score backed by more reviews.
Google Analytics for WooCommerce
Pick Google Analytics for WooCommerce if you go by where WordPress.org itself puts them, you want the one shipping releases most recently or you want the one being installed faster right now.
Matomo Analytics vs Google Analytics for WooCommerce side by side
| Matomo Analytics | Google Analytics for WooCommerce | |
|---|---|---|
| Analytics Plugins ranking | #17 | #8 |
| Rating | 4.6 | 2.8 |
| Reviews | 178 | 119 |
| Active installs | 100,000+ | 100,000+ |
| Total downloads | 3,298,474 | 11,136,873 |
| Downloads, last 30 days | 29,404 | 116,531 |
| Last updated | Sep 15, 2026 | Oct 20, 2026 |
| First published | Feb 13, 2020 | Nov 25, 2013 |
| Tested up to WordPress | 7.1.0 | 7.1.3 |
| Requires PHP | 7.2.5 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Matomo Analytics ratings
Google Analytics for WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Matomo Analytics nor Google Analytics for WooCommerce can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
Matomo Analytics vs Google Analytics for WooCommerce: common questions
Is Matomo Analytics better than Google Analytics for WooCommerce?
Google Analytics for WooCommerce leads on 3 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Google Analytics for WooCommerce ranks higher on WordPress.org: #8 against #17 in Analytics Plugins.
Which has more users, Matomo Analytics or Google Analytics for WooCommerce?
Google Analytics for WooCommerce ranks higher on WordPress.org: #8 against #17 in Analytics Plugins.
Which is rated higher, Matomo Analytics or Google Analytics for WooCommerce?
Both report 100,000+ active installs on WordPress.org.
Are Matomo Analytics and Google Analytics for WooCommerce free?
Both are free to install from WordPress.org. Matomo Analytics may also sell a paid version or add-ons. Google Analytics for WooCommerce may also sell a paid version or add-ons.
Alternatives to Matomo Analytics and Google Analytics for WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.