MonsterInsights vs Google Analytics for WooCommerce (October 2026)
Updated October 23, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: MonsterInsights at #2 and Google Analytics for WooCommerce at #8. MonsterInsights leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
MonsterInsights
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)
The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.
Google Analytics for WooCommerce
Provides integration between Google Analytics and WooCommerce.
Who leads on what
MonsterInsights leads on 5 of the 6 measures we track.
MonsterInsights ranks higher on WordPress.org: #2 against #8 in Analytics Plugins.
MonsterInsights has more users: 2 million+ active installs against 100,000+.
MonsterInsights is rated higher: 4.5 out of 5 from 3,156 reviews, against 2.8 from 119 reviews.
MonsterInsights has more reviews behind its score: 3,156 against 119.
Google Analytics for WooCommerce was updated more recently, on October 20, 2026; MonsterInsights on September 16, 2026.
MonsterInsights was downloaded more in the last 30 days: 645,980 times against 116,531.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
MonsterInsights
Pick MonsterInsights if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one being installed faster right now.
Google Analytics for WooCommerce
Pick Google Analytics for WooCommerce if you want the one shipping releases most recently.
MonsterInsights vs Google Analytics for WooCommerce side by side
| MonsterInsights | Google Analytics for WooCommerce | |
|---|---|---|
| Analytics Plugins ranking | #2 | #8 |
| Rating | 4.5 | 2.8 |
| Reviews | 3,156 | 119 |
| Active installs | 2 million+ | 100,000+ |
| Total downloads | 281,806,524 | 11,136,873 |
| Downloads, last 30 days | 645,980 | 116,531 |
| Last updated | Sep 16, 2026 | Oct 20, 2026 |
| First published | Sep 14, 2007 | Nov 25, 2013 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.2 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
MonsterInsights ratings
Google Analytics for WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither MonsterInsights nor Google Analytics for WooCommerce can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
MonsterInsights vs Google Analytics for WooCommerce: common questions
Is MonsterInsights better than Google Analytics for WooCommerce?
MonsterInsights leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. MonsterInsights ranks higher on WordPress.org: #2 against #8 in Analytics Plugins.
Which has more users, MonsterInsights or Google Analytics for WooCommerce?
MonsterInsights ranks higher on WordPress.org: #2 against #8 in Analytics Plugins.
Which is rated higher, MonsterInsights or Google Analytics for WooCommerce?
MonsterInsights has more users: 2 million+ active installs against 100,000+.
Are MonsterInsights and Google Analytics for WooCommerce free?
Both are free to install from WordPress.org. MonsterInsights may also sell a paid version or add-ons. Google Analytics for WooCommerce may also sell a paid version or add-ons.
Alternatives to MonsterInsights and Google Analytics for WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
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