Site Kit by Google vs Google Analytics for WooCommerce (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: Site Kit by Google at #1 and Google Analytics for WooCommerce at #8. Site Kit by Google leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Google Analytics for WooCommerce
Provides integration between Google Analytics and WooCommerce.
Who leads on what
Site Kit by Google leads on 5 of the 6 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #8 in Analytics Plugins.
Site Kit by Google has more users: 5 million+ active installs against 100,000+.
Site Kit by Google is rated higher: 4.2 out of 5 from 1,012 reviews, against 2.8 from 119 reviews.
Site Kit by Google has more reviews behind its score: 1,012 against 119.
Google Analytics for WooCommerce was updated more recently, on October 20, 2026; Site Kit by Google on October 19, 2026.
Site Kit by Google was downloaded more in the last 30 days: 7,850,249 times against 116,531.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one being installed faster right now.
Google Analytics for WooCommerce
Pick Google Analytics for WooCommerce if you want the one shipping releases most recently.
Site Kit by Google vs Google Analytics for WooCommerce side by side
| Site Kit by Google | Google Analytics for WooCommerce | |
|---|---|---|
| Analytics Plugins ranking | #1 | #8 |
| Rating | 4.2 | 2.8 |
| Reviews | 1,012 | 119 |
| Active installs | 5 million+ | 100,000+ |
| Total downloads | 289,318,226 | 11,136,873 |
| Downloads, last 30 days | 7,850,249 | 116,531 |
| Last updated | Oct 19, 2026 | Oct 20, 2026 |
| First published | Oct 31, 2019 | Nov 25, 2013 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Site Kit by Google ratings
Google Analytics for WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Site Kit by Google nor Google Analytics for WooCommerce can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
Site Kit by Google vs Google Analytics for WooCommerce: common questions
Is Site Kit by Google better than Google Analytics for WooCommerce?
Site Kit by Google leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #8 in Analytics Plugins.
Which has more users, Site Kit by Google or Google Analytics for WooCommerce?
Site Kit by Google ranks higher on WordPress.org: #1 against #8 in Analytics Plugins.
Which is rated higher, Site Kit by Google or Google Analytics for WooCommerce?
Site Kit by Google has more users: 5 million+ active installs against 100,000+.
Are Site Kit by Google and Google Analytics for WooCommerce free?
Both are free to install from WordPress.org. Site Kit by Google may also sell a paid version or add-ons. Google Analytics for WooCommerce may also sell a paid version or add-ons.
Alternatives to Site Kit by Google and Google Analytics for WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
More Analytics Plugins comparisons
- Beehive Analytics vs Site Kit by Google
- Beehive Analytics vs Google Analytics for WooCommerce
- Burst Statistics vs Site Kit by Google
- Burst Statistics vs Google Analytics for WooCommerce
- GTM4WP vs Site Kit by Google
- GTM4WP vs Google Analytics for WooCommerce
- GA Google Analytics vs Site Kit by Google
- GA Google Analytics vs Google Analytics for WooCommerce
- ExactMetrics vs Site Kit by Google
- ExactMetrics vs Google Analytics for WooCommerce
- MonsterInsights vs Site Kit by Google
- MonsterInsights vs Google Analytics for WooCommerce
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.