Icegram Engage vs Lead Form Builder (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Lead Generation Plugins top 10: Icegram Engage at #2 and Lead Form Builder at #8. Icegram Engage leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Icegram Engage
Icegram Engage – Popups, Optins, CTAs & Lead Generation
Create high-converting popups, email optins, and CTAs in minutes. Capture leads, grow your email list, and convert visitors into customers—without cod …
Lead Form Builder
Lead Form Builder & Contact Form
Drag & Drop Contact Form Builder for WordPress to create contact, lead generation, Cloudflare Turnstile CAPTCHA Support.
Who leads on what
Icegram Engage leads on 3 of the 5 measures we track.
Icegram Engage ranks higher on WordPress.org: #2 against #8 in Lead Generation Plugins.
Icegram Engage has more users: 10,000+ active installs against 8,000+.
Not enough reviews to compare ratings fairly: Icegram Engage has 369, Lead Form Builder has 6. We compare ratings only above 50 reviews each.
Icegram Engage has more reviews behind its score: 369 against 6.
Lead Form Builder was updated more recently, on August 7, 2026; Icegram Engage on July 30, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Icegram Engage
Pick Icegram Engage if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.
Lead Form Builder
Pick Lead Form Builder if you want the one shipping releases most recently.
Icegram Engage vs Lead Form Builder side by side
| Icegram Engage | Lead Form Builder | |
|---|---|---|
| Lead Generation Plugins ranking | #2 | #8 |
| Rating | 4.7 | 4.3 |
| Reviews | 369 | 6 |
| Active installs | 10,000+ | 8,000+ |
| Total downloads | 2,554,093 | 864,979 |
| Downloads, last 30 days | – | – |
| Last updated | Jul 30, 2026 | Aug 7, 2026 |
| First published | Jun 9, 2014 | Jun 7, 2016 |
| Tested up to WordPress | 7.0.4 | 7.0.4 |
| Requires PHP | – | – |
| Pricing | Free on WordPress.org | Free + paid version |
30-day download figures appear after both plugins have 30 days of tracking.
Icegram Engage ratings
Lead Form Builder ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Icegram Engage nor Lead Form Builder can pay to appear here: the pair exists only because both plugins reached the Lead Generation Plugins top 10. Full methodology.
Icegram Engage vs Lead Form Builder: common questions
Is Icegram Engage better than Lead Form Builder?
Icegram Engage leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Icegram Engage ranks higher on WordPress.org: #2 against #8 in Lead Generation Plugins.
Which has more users, Icegram Engage or Lead Form Builder?
Icegram Engage ranks higher on WordPress.org: #2 against #8 in Lead Generation Plugins.
Which is rated higher, Icegram Engage or Lead Form Builder?
Icegram Engage has more users: 10,000+ active installs against 8,000+.
Are Icegram Engage and Lead Form Builder free?
Both are free to install from WordPress.org. Icegram Engage may also sell a paid version or add-ons. Lead Form Builder is listed as commercial, so a paid version or add-ons exist.
Alternatives to Icegram Engage and Lead Form Builder
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
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