Notification Master vs ShopMagic (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org SMS Plugins top 10: Notification Master at #9 and ShopMagic at #8. They split the 5 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
Notification Master
Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More
Send push, email, and real-time notifications across 12+ channels like WhatsApp, Slack, and Discord. Boost engagement automatically.
ShopMagic
ShopMagic – Twilio SMS
Send WooCommerce SMS notifications, reminders, and text messages to your customers. The plugin is the ShopMagic add-on and it lets you send sms remind …
Who leads on what
They split the 5 measures we track, so the choice comes down to which one you weigh most.
ShopMagic ranks higher on WordPress.org: #8 against #9 in SMS Plugins.
Notification Master has more users: 1,000+ active installs against 700+.
Not enough reviews to compare ratings fairly: Notification Master has 4, ShopMagic has 2. We compare ratings only above 50 reviews each.
Notification Master has more reviews behind its score: 4 against 2.
ShopMagic was updated more recently, on August 19, 2026; Notification Master on June 23, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Notification Master
Pick Notification Master if you want the plugin more sites already run or you want the score backed by more reviews.
ShopMagic
Pick ShopMagic if you go by where WordPress.org itself puts them or you want the one shipping releases most recently.
Notification Master vs ShopMagic side by side
| Notification Master | ShopMagic | |
|---|---|---|
| SMS Plugins ranking | #9 | #8 |
| Rating | 5.0 | 5.0 |
| Reviews | 4 | 2 |
| Active installs | 1,000+ | 700+ |
| Total downloads | 10,492 | 34,183 |
| Downloads, last 30 days | – | – |
| Last updated | Jun 23, 2026 | Aug 19, 2026 |
| First published | Jul 15, 2024 | Jan 13, 2021 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 7.1 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Notification Master ratings
ShopMagic ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Notification Master nor ShopMagic can pay to appear here: the pair exists only because both plugins reached the SMS Plugins top 10. Full methodology.
Notification Master vs ShopMagic: common questions
Is Notification Master better than ShopMagic?
They split the 5 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. ShopMagic ranks higher on WordPress.org: #8 against #9 in SMS Plugins.
Which has more users, Notification Master or ShopMagic?
ShopMagic ranks higher on WordPress.org: #8 against #9 in SMS Plugins.
Which is rated higher, Notification Master or ShopMagic?
Notification Master has more users: 1,000+ active installs against 700+.
Are Notification Master and ShopMagic free?
Both are free to install from WordPress.org. Notification Master may also sell a paid version or add-ons. ShopMagic may also sell a paid version or add-ons.
Alternatives to Notification Master and ShopMagic
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.