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Formilla Edge — WordPress Newsletter Plugin

Formilla Edge Targeted Messaging Platform for Sales and Marketing

by zgilyana · WordPress.org page · Website

v1.2 Tested up to WP 7.1

Formilla Edge has 30+ active installs on WordPress.org and 6,672 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on August 17, 2026, tested up to WordPress 7.1.

Formilla Edge at a glance

Active installs
30+
Total downloads
6,672
Downloads, last 30 days
–
available after 30 days of tracking
30-day growth
–
tracking since September 4, 2026

Is Formilla Edge well maintained?

Support threads resolved
No open threads
nothing waiting on the WordPress.org forum
WordPress compatibility
Current
tested up to WordPress 7.1, the current release is 7.1

Features

The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.

  • Send Unlimited Emails to your Contacts: Keep customers coming back to your website with Formilla Edge email messaging. Use the “Personal” template so it looks…
  • Send Emails from your Email Domain: Send emails to customers using your business domain (example: [email protected]) without any mention of Formilla
  • Live Chat with Website Visitors: Live chat and convert website visitors into customers using our web dashboard, Windows desktop app, or with your mobile device…
  • Display unlimited In-App Messages: Display in-app messages to your Formilla contacts using multiple different display types on your website (popups, corner…
  • A.I. Chat Bots: Formilla Chat bots allow customers to dramatically reduce support time by setting up a Helper Bot that automatically responds to common visitor…
  • Pro-active Chat: Enable pro-active chat to trigger live chat automatically with a visitor after a defined number of seconds
  • Automatic Audience Messages: Setup an email message or in-app message once, and we’ll automatically send it as soon as contacts perform a specific action on…
  • Targeted Messaging: Track customers’ behavior in Formilla with custom attributes & events, and use the data to send well-timed in-app or email messages to your…
  • Lightbox Popup (Modal): Use lightbox popups in the center of your website to really get your website customers’ attention! They’re also mobile-ready, so they…
  • Top or Bottom Website Bars: Top or bottom website bars are a great alternative to lightbox modals and allow you to display a message across the top or bottom…
  • Sliding Corner Popup: The sliding corner popup is more subtle as it quietly slides in to display in the bottom-left or bottom-right corner of your website
  • Timing and Scroll-based Triggers: Display an in-app message after a defined number of seconds (e.g. after 15 seconds), or to automatically popup if the visitor…

Formilla Edge reviews and ratings

2 reviews on WordPress.org, with the most recent ones as their authors posted them.

All reviews
5.0 out of 5

2 reviews

5★
2
4★
0
3★
0
2★
0
1★
0

  • amazing

    amazing

    Rakshit Jain

  • Awesome

    Can not complain! I've buyed the pro version of Formilla Edge and got plenty of new ways to reach my visitors. The only thing that isn't perfect, but not bad either, is the exit intent pop up.. sometimes it shows the pop up instantly although the visitor isn't about to leave the site.. but that happens really infrequent so it's ok. The support is awesome! You get your answer really quick, I've never had to wait more than a few hours to get a reply. All in all it's a really nice plug In and i would recommend it to everybody who wants to sell more stuff on their website.

    rhasche123

Details

Target customers with the right message at the right time using Formilla Edge email, live chat, and in-app messaging.

The full description, screenshots and every review live on the WordPress.org page.

Rankings Formilla Edge competes in

Tags

  • Email Marketing
  • email message
  • email newsletter
  • email signup
  • mass mail

More from zgilyana

Version
1.2
Last updated
Aug 17, 2026
First published
Jul 29, 2016
Requires WordPress
2.7
Tested up to
7.1
Requires PHP
–
Pricing
Free on WordPress.org

Formilla Edge FAQ

What does Formilla Edge do?

According to its WordPress.org readme, Formilla Edge offers Send Unlimited Emails to your Contacts: Keep customers coming back to your website with Formilla Edge email messaging. Use the “Personal” template so it looks, Send Emails from your Email Domain: Send emails to customers using your business domain (example: [email protected]) without any mention of Formilla, Live Chat with Website Visitors: Live chat and convert website visitors into customers using our web dashboard, Windows desktop app, or with your mobile device, Display unlimited In-App Messages: Display in-app messages to your Formilla contacts using multiple different display types on your website (popups, corner and A.I. Chat Bots: Formilla Chat bots allow customers to dramatically reduce support time by setting up a Helper Bot that automatically responds to common visitor.

How many active installs does Formilla Edge have?

WordPress.org reports 30+ active installs for Formilla Edge as of September 7, 2026.

Is Formilla Edge still maintained?

Yes. The last release was on August 17, 2026 and it is tested up to WordPress 7.1.

Is Formilla Edge free?

Formilla Edge is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.