ShopMagic — WordPress Automation Plugin
ShopMagic – email automation for WordPress
by wpdesk · WordPress.org page · Website
ShopMagic has 10,000+ active installs on WordPress.org and 799,002 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on August 19, 2026, tested up to WordPress 7.1.
ShopMagic at a glance
Is ShopMagic well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- AI-powered interface – Create email automations using prompts and reduce setup time
- Ready-to-use WooCommerce automation recipes – Pre-built email workflows for common WooCommerce scenarios
- WooCommerce follow-up emails – Automatically send post-purchase emails such as review requests or product recommendations
- Email automation for WooCommerce order statuses – Trigger emails based on order status changes, including links to products or external review platforms
- Custom transactional emails for WooCommerce – Create and send customized emails for all order statuses, including pending payment and cancelled orders
- Support for custom WooCommerce order statuses – Build automations and emails for custom statuses added by other plugins
- Product-specific email content – Create different email designs and messages depending on the purchased product
- Welcome emails – Send automated welcome emails for new orders or newly created customer accounts
- Internal emails and notifications – Send emails to store staff or administrators about selected store events
- Mailchimp integration – Automatically add customers to Mailchimp lists during checkout
- Customer lists and segmentation – Create and manage multiple lists for newsletters, promotions, or product announcements
- GDPR-compliant email lists – Support for opt-in and opt-out lists with unsubscribe links
ShopMagic reviews and ratings
77 reviews on WordPress.org, with the most recent ones as their authors posted them.
77 reviews
- 5★
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68
- 4★
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2
- 3★
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0
- 2★
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2
- 1★
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5
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Stopped Working
★☆☆☆☆ I purchased ShopMagic to automate emails, but the plugin repeatedly stopped sending emails without warning. This created ongoing problems for my business and made the plugin unreliable for an important function.
bbwp888 -
Excellent plug in! 👊😎🤙
Really good and well thought out plugin that works and is easy to use. I bought the lifetime option and it has already saved me much more than it's own worth in my time. No full booking solution was flexible or customisable enough for my business's customer pathway and i was getting tired entering bookings manually into a Google sheet. I needed a custom solution and although i can code, did not have the time or trust in my own coding skills to do it. Now it's all handled with Shopmagic. I use the Google sheets (free) add-on plus the advanced filters & Delayed Actions with the core plug in.
TitusAKK -
Misleading PRO description; Unlimited and Lifetime are the same!
In your PRO version you advertise: Unlimited Updates & Support for 1 Site (For Personal) Unlimited Updates & Support for 25 Sites (For Professional) Instead of: Unlimited Updates & Support for 1 Site for 1 year (For Personal) Unlimited Updates & Support for 25 Sites for 1 year (For Professional) Including a notice above: Billed yearly, cancel anytime. Or even better, why don't you remove the Unlimited, the only purpose it's there is to try to fool the customers. Updates & Support for 1 Site for 1 year (For Personal) Updates & Support for 25 Sites for 1 year (For Professional) If you're trying to gain users and have transparency, don't you think the first should be to show things clearly?Also, Unlimited (no limits) is the same as Lifetime!! Remove the Unlimited, Anyway, I'll stay [with my current solution]
xemita -
Great plugin for every woocommerce store
Its great to increase sales on recurring customers! Support is also great.
subdivide1907 -
Really nice and useful plugin
This plugin is intuitive, has really nice functions and is easy to set up. The technical support guys respond quickly and provide all the support you need. I strongly recommend.
bianca1242 -
Free Version Is Misleading
Misleading product description, allows you to set up pre configured 'Recipes' that don't work in the free version which wastes you a lot of time. Please, please be more clear and stop trying to trick people.
gwd74
Where ShopMagic ranks on WordPress.org
The rankings we track that ShopMagic appears in, and how its position changed over 30 days.
| Ranking | WordPress.org placement | Position | 30 days |
|---|---|---|---|
| Best Automation Plugins | #9 in search, not tagged | #28 | – |
ShopMagic alternatives
Plugins that solve the same problem, ranked by how closely they overlap with ShopMagic.
-
Brevo 100,000+ installs · 4.1 -
Email Subscribers 50,000+ installs · 4.6 -
Simply Static 30,000+ installs · 4.5 -
Poptin 20,000+ installs · 4.9 -
Omnisend 40,000+ installs · 4.9
Details
Flexible email automation and workflows triggered by customer and site events.
The full description, screenshots and every review live on the WordPress.org page.
Tags
- customize woocommerce emails
- follow up emails
- woocommerce abandoned cart
- woocommerce email customizer
- woocommerce mailchimp
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- Version
- 4.8.9
- Last updated
- Aug 19, 2026
- First published
- Oct 3, 2016
- Requires WordPress
- 6.4
- Tested up to
- 7.1
- Requires PHP
- 7.4
- Pricing
- Free, paid version available
ShopMagic FAQ
What does ShopMagic do?
According to its WordPress.org readme, ShopMagic offers AI-powered interface – Create email automations using prompts and reduce setup time, Ready-to-use WooCommerce automation recipes – Pre-built email workflows for common WooCommerce scenarios, WooCommerce follow-up emails – Automatically send post-purchase emails such as review requests or product recommendations, Email automation for WooCommerce order statuses – Trigger emails based on order status changes, including links to products or external review platforms and Custom transactional emails for WooCommerce – Create and send customized emails for all order statuses, including pending payment and cancelled orders.
How many active installs does ShopMagic have?
WordPress.org reports 10,000+ active installs for ShopMagic as of September 7, 2026.
Is ShopMagic still maintained?
Yes. The last release was on August 19, 2026 and it is tested up to WordPress 7.1.
Does ShopMagic have good support?
On the WordPress.org forum, 1 of 1 recent support threads for ShopMagic are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.
Is ShopMagic free?
ShopMagic is free to install from WordPress.org. The developer lists it as commercial, so a paid version or paid add-ons exist.
Where does ShopMagic rank among Automation Plugins?
ShopMagic is #28 in the WordPress.org Automation Plugins ranking.