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Variation Swatches for WooCommerce — WordPress Coupon Plugin

Variation Swatches for WooCommerce – Color, Image & Size Swatches

by Brainstorm Force · WordPress.org page

v1.0.14 Tested up to WP 7.1 PHP 7.4+

Variation Swatches for WooCommerce has 200,000+ active installs on WordPress.org and 3,063,998 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on August 26, 2026, tested up to WordPress 7.1.

Variation Swatches for WooCommerce at a glance

Active installs
200,000+
Total downloads
3,063,998
Downloads, last 30 days
–
available after 30 days of tracking
30-day growth
–
tracking since September 4, 2026

Is Variation Swatches for WooCommerce well maintained?

Support threads resolved
4 of 5
recent threads on the WordPress.org support forum
WordPress compatibility
Current
tested up to WordPress 7.1, the current release is 7.1
One-star reviews
9%
4 of 47 reviews on WordPress.org

Features

The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.

  • CartFlows: Pair visual variation swatches with CartFlows’ optimized checkout funnels for a complete high-conversion WooCommerce experience
  • Modern Cart: Display variation swatches alongside Modern Cart’s slide-out cart for a seamless, visual shopping experience from product selection to checkout
  • Cart Abandonment Recovery for WooCommerce: Recover lost sales while giving shoppers the best possible variation selection experience
  • Power Coupons: Combine variation swatches with Power Coupons to offer targeted discounts on specific product variations and drive more conversions
  • Spectra: Build stunning product pages with Spectra blocks alongside visual swatches
  • Elementor: Design custom product layouts with Elementor and display swatches natively
  • Beaver Builder: Fully compatible with Beaver Builder page layouts
  • Bricks Builder: Works seamlessly within Bricks Builder templates
  • Gutenberg: Compatible with the native WordPress block editor
  • Oxygen Builder: Tested and supported with Oxygen Builder
  • OttoKit: Automate your WooCommerce workflows alongside variation swatches
  • WooCommerce Subscriptions: Supports variable subscription products

Variation Swatches for WooCommerce reviews and ratings

47 reviews on WordPress.org, with the most recent ones as their authors posted them.

All reviews
4.6 out of 5

47 reviews

5★
42
4★
0
3★
1
2★
0
1★
4

  • Excellent support - easy plugin to use

    Excellent swatches plugin. Easy to set up, settings are straightforward. Support answered a question from me in a very short time and gave a thorough explanation of what was happening with our website. We are taking their advice to adjust our filtering for better results. Highly recommend, five stars!

    corpconv

  • Great plugin for variation swatches

    This is a very cool plugin to add variation swatches on your woocommerce site, you can add colour, label ecc and it is very easy to use. I contact the support for one little thing and the answer and show me how to fix in 1 day. 5 stars

    marco4422

  • Parfait ! MERCI !

    1 seul mot : PARFAIT !! Cette extension est parfaite, il n'y a rien à redire ! Facile à utiliser, rapide à utiliser, intuitive, customable, je remercie sincèrement du fond du cœur les développeurs pour cette merveille que j'utilise depuis des années ! 🧡💛💚💙

    snakeeeeeeeeeee

  • Excellent Support

    This plugin works amazingly well to provide a key feature of my website. I dye colorful silk scarves and scrunchies, and the default WooCommerce product page color selector and category page product filters are quite boring. With this Variation Swatches plugin, I created 40px custom color swatches to make the selector and filter both visually appealing and user friendly. Though it's a free plugin, their tech support quickly helped me get it working right and resolve a couple image and filter related issues as well. I'm very impressed! Thank you.

    hartzhomestead

  • Very nice, very easy, great support!

    This plugin is very easy to set up. Also was easy to customise to fit my site's styling, and an issue I was having (which was caused by my theme) was solved by the dev theme within a day. Definite 5/5 stars!

    noobontour024

  • Variation Swatches color changes

    First off, this is better than the out of the box WooCommerce provides. Very sleek & dynamic. I was needing some help with the colors. The support expert who took my ticket went above & beyond the requirements. I was very impressed and appreciative. It is a great product.

    VanElAl

Where Variation Swatches for WooCommerce ranks on WordPress.org

The rankings we track that Variation Swatches for WooCommerce appears in, and how its position changed over 30 days.

Ranking WordPress.org placement Position 30 days
Best Coupon Plugins #53 in search, not tagged #93 –
Best Image Optimization Plugins #59 in search, not tagged #97 –

Variation Swatches for WooCommerce alternatives

Plugins that solve the same problem, ranked by how closely they overlap with Variation Swatches for WooCommerce.

All Variation Swatches for WooCommerce alternatives

Details

Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers decide faster and buy with confidence.

The full description, screenshots and every review live on the WordPress.org page.

Tags

  • variation swatches
  • variation swatches for woocommerce
  • woocommerce attribute swatches
  • woocommerce color swatches
  • woocommerce variation swatches

More from Brainstorm Force

Version
1.0.14
Last updated
Aug 26, 2026
First published
Jul 15, 2022
Requires WordPress
5.4
Tested up to
7.1
Requires PHP
7.4
Pricing
Free on WordPress.org

Variation Swatches for WooCommerce FAQ

What does Variation Swatches for WooCommerce do?

According to its WordPress.org readme, Variation Swatches for WooCommerce offers CartFlows: Pair visual variation swatches with CartFlows’ optimized checkout funnels for a complete high-conversion WooCommerce experience, Modern Cart: Display variation swatches alongside Modern Cart’s slide-out cart for a seamless, visual shopping experience from product selection to checkout, Cart Abandonment Recovery for WooCommerce: Recover lost sales while giving shoppers the best possible variation selection experience, Power Coupons: Combine variation swatches with Power Coupons to offer targeted discounts on specific product variations and drive more conversions and Spectra: Build stunning product pages with Spectra blocks alongside visual swatches.

How many active installs does Variation Swatches for WooCommerce have?

WordPress.org reports 200,000+ active installs for Variation Swatches for WooCommerce as of September 7, 2026.

Is Variation Swatches for WooCommerce still maintained?

Yes. The last release was on August 26, 2026 and it is tested up to WordPress 7.1.

Does Variation Swatches for WooCommerce have good support?

On the WordPress.org forum, 4 of 5 recent support threads for Variation Swatches for WooCommerce are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.

Is Variation Swatches for WooCommerce free?

Variation Swatches for WooCommerce is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.

Where does Variation Swatches for WooCommerce rank among Coupon Plugins?

Variation Swatches for WooCommerce is #93 in the WordPress.org Coupon Plugins ranking.