WowStore vs WBW (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Product Filter Plugins top 10: WowStore at #10 and WBW at #3. WBW leads on all 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
WowStore
WowStore – Store Builder & Product Blocks for WooCommerce
Build eCommerce sites & boost your earnings with the WooCommerce Builder, WooCommerce Blocks, and more effective features.
WBW
Product Filter for WooCommerce by WBW
Filter products by categories, attributes, prices, and more. Elementor Compatibility. Shoppers easily find products with WooCommerce Product Filter
Who leads on what
WBW leads on all 5 measures we track.
WBW ranks higher on WordPress.org: #3 against #10 in Product Filter Plugins.
WBW has more users: 50,000+ active installs against 4,000+.
WBW is rated higher: 4.8 out of 5 from 323 reviews, against 4.6 from 107 reviews.
WBW has more reviews behind its score: 323 against 107.
WBW was updated more recently, on September 1, 2026; WowStore on August 30, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
WowStore
WowStore does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
WBW
Pick WBW if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
WowStore vs WBW side by side
| WowStore | WBW | |
|---|---|---|
| Product Filter Plugins ranking | #10 | #3 |
| Rating | 4.6 | 4.8 |
| Reviews | 107 | 323 |
| Active installs | 4,000+ | 50,000+ |
| Total downloads | 409,085 | 2,782,888 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 30, 2026 | Sep 1, 2026 |
| First published | Apr 23, 2020 | Jun 21, 2018 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | – |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
WowStore ratings
WBW ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither WowStore nor WBW can pay to appear here: the pair exists only because both plugins reached the Product Filter Plugins top 10. Full methodology.
WowStore vs WBW: common questions
Is WowStore better than WBW?
WBW leads on all 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. WBW ranks higher on WordPress.org: #3 against #10 in Product Filter Plugins.
Which has more users, WowStore or WBW?
WBW ranks higher on WordPress.org: #3 against #10 in Product Filter Plugins.
Which is rated higher, WowStore or WBW?
WBW has more users: 50,000+ active installs against 4,000+.
Are WowStore and WBW free?
Both are free to install from WordPress.org. WowStore may also sell a paid version or add-ons. WBW may also sell a paid version or add-ons.
Alternatives to WowStore and WBW
Plugins that score close to both in the same WordPress.org rankings and tags.
-
YITH WooCommerce Ajax Product Filter
70,000+ installs · 3.5 from 98 reviews
-
Dynamic AJAX Product Filters for WooCommerce
1,000+ installs · 5.0 from 11 reviews
-
WCAPF
8,000+ installs · 4.3 from 44 reviews
-
Premmerce Product Filter for WooCommerce
2,000+ installs · 3.5 from 21 reviews
-
Filter Everything
50,000+ installs · 4.6 from 149 reviews
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.