WP All Import vs WordPress Importer (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Import Plugins top 10: WP All Import at #7 and WordPress Importer at #9. WordPress Importer leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
WP All Import
WP All Import – Product Import for WooCommerce
Drag & drop to import products from any CSV, XML, Excel, or Google Sheets file. Supports variations, images, attributes, brands, and more with pow …
WordPress Importer
Import posts, pages, comments, custom fields, categories, tags and more from a WordPress export file.
Who leads on what
WordPress Importer leads on 3 of the 5 measures we track.
WP All Import ranks higher on WordPress.org: #7 against #9 in Import Plugins.
WordPress Importer has more users: 2 million+ active installs against 20,000+.
WP All Import is rated higher: 4.7 out of 5 from 273 reviews, against 3.1 from 327 reviews.
WordPress Importer has more reviews behind its score: 327 against 273.
WordPress Importer was updated more recently, on August 27, 2026; WP All Import on July 30, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
WP All Import
Pick WP All Import if you go by where WordPress.org itself puts them or the review score matters most to you.
WordPress Importer
Pick WordPress Importer if you want the plugin more sites already run, you want the score backed by more reviews or you want the one shipping releases most recently.
WP All Import vs WordPress Importer side by side
| WP All Import | WordPress Importer | |
|---|---|---|
| Import Plugins ranking | #7 | #9 |
| Rating | 4.7 | 3.1 |
| Reviews | 273 | 327 |
| Active installs | 20,000+ | 2 million+ |
| Total downloads | 1,164,995 | 70,992,584 |
| Downloads, last 30 days | – | – |
| Last updated | Jul 30, 2026 | Aug 27, 2026 |
| First published | Jun 21, 2013 | May 20, 2010 |
| Tested up to WordPress | 7.0.4 | 6.8.8 |
| Requires PHP | 7.4 | 7.2 |
| Pricing | Free on WordPress.org | Free |
30-day download figures appear after both plugins have 30 days of tracking.
WP All Import ratings
WordPress Importer ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither WP All Import nor WordPress Importer can pay to appear here: the pair exists only because both plugins reached the Import Plugins top 10. Full methodology.
WP All Import vs WordPress Importer: common questions
Is WP All Import better than WordPress Importer?
WordPress Importer leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. WP All Import ranks higher on WordPress.org: #7 against #9 in Import Plugins.
Which has more users, WP All Import or WordPress Importer?
WP All Import ranks higher on WordPress.org: #7 against #9 in Import Plugins.
Which is rated higher, WP All Import or WordPress Importer?
WordPress Importer has more users: 2 million+ active installs against 20,000+.
Are WP All Import and WordPress Importer free?
Both are free to install from WordPress.org. WP All Import may also sell a paid version or add-ons. WordPress Importer is a community plugin with no paid version.
Alternatives to WP All Import and WordPress Importer
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Widget Importer & Exporter
200,000+ installs · 4.7 from 117 reviews
-
WP All Import
50,000+ installs · 5.0 from 6 reviews
-
Customizer Export/Import
100,000+ installs · 4.8 from 115 reviews
-
One Click Demo Import
1 million+ installs · 4.3 from 79 reviews
-
Ansar Import
10,000+ installs · 5.0 from 1 reviews
More Import Plugins comparisons
- Advanced Import vs WP All Import
- Advanced Import vs WordPress Importer
- Ansar Import vs WP All Import
- Ansar Import vs WordPress Importer
- Import / Export Customizer Settings vs WP All Import
- Import / Export Customizer Settings vs WordPress Importer
- WP All Import vs WP All Import
- WP All Import vs WordPress Importer
- Customizer Export/Import vs WP All Import
- Customizer Export/Import vs WordPress Importer
- One Click Demo Import vs WP All Import
- One Click Demo Import vs WordPress Importer
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.