Ad Inserter vs Ad Invalid Click Protector (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Ad Inserter at #3 and Ad Invalid Click Protector at #8. Ad Inserter leads on all 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Ad Inserter
Ad Inserter – Ad Manager & AdSense Ads
Manage Google AdSense ads, banners, ad rotation, sticky widgets, AMP ads, ads.txt, tracking, header and footer code, PHP code, global custom fields
Ad Invalid Click Protector
Ad Invalid Click Protector (AICP)
One plugin to save your AdSense account from Click Bombings and Invalid Click Activities
Who leads on what
Ad Inserter leads on all 6 measures we track.
Ad Inserter ranks higher on WordPress.org: #3 against #8 in Ad Management Plugins.
Ad Inserter has more users: 300,000+ active installs against 10,000+.
Ad Inserter is rated higher: 4.9 out of 5 from 2,431 reviews, against 4.7 from 62 reviews.
Ad Inserter has more reviews behind its score: 2,431 against 62.
Ad Inserter was updated more recently, on September 23, 2026; Ad Invalid Click Protector on July 20, 2026.
Ad Inserter was downloaded more in the last 30 days: 150,827 times against 2,068.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Ad Inserter
Pick Ad Inserter if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Ad Invalid Click Protector
Ad Invalid Click Protector does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
Ad Inserter vs Ad Invalid Click Protector side by side
| Ad Inserter | Ad Invalid Click Protector | |
|---|---|---|
| Ad Management Plugins ranking | #3 | #8 |
| Rating | 4.9 | 4.7 |
| Reviews | 2,431 | 62 |
| Active installs | 300,000+ | 10,000+ |
| Total downloads | 19,370,213 | 305,949 |
| Downloads, last 30 days | 150,827 | 2,068 |
| Last updated | Sep 23, 2026 | Jul 20, 2026 |
| First published | Nov 14, 2010 | Nov 16, 2016 |
| Tested up to WordPress | 7.0.7 | 7.0.7 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Ad Inserter ratings
Ad Invalid Click Protector ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Ad Inserter nor Ad Invalid Click Protector can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Ad Inserter vs Ad Invalid Click Protector: common questions
Is Ad Inserter better than Ad Invalid Click Protector?
Ad Inserter leads on all 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Ad Inserter ranks higher on WordPress.org: #3 against #8 in Ad Management Plugins.
Which has more users, Ad Inserter or Ad Invalid Click Protector?
Ad Inserter ranks higher on WordPress.org: #3 against #8 in Ad Management Plugins.
Which is rated higher, Ad Inserter or Ad Invalid Click Protector?
Ad Inserter has more users: 300,000+ active installs against 10,000+.
Are Ad Inserter and Ad Invalid Click Protector free?
Both are free to install from WordPress.org. Ad Inserter may also sell a paid version or add-ons. Ad Invalid Click Protector may also sell a paid version or add-ons.
Alternatives to Ad Inserter and Ad Invalid Click Protector
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.