Ad Inserter vs Site Kit by Google (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Ad Inserter at #3 and Site Kit by Google at #1. Site Kit by Google leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Ad Inserter
Ad Inserter – Ad Manager & AdSense Ads
Manage Google AdSense ads, banners, ad rotation, sticky widgets, AMP ads, ads.txt, tracking, header and footer code, PHP code, global custom fields
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Who leads on what
Site Kit by Google leads on 4 of the 6 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #3 in Ad Management Plugins.
Site Kit by Google has more users: 5 million+ active installs against 300,000+.
Ad Inserter is rated higher: 4.9 out of 5 from 2,431 reviews, against 4.2 from 1,012 reviews.
Ad Inserter has more reviews behind its score: 2,431 against 1,012.
Site Kit by Google was updated more recently, on October 19, 2026; Ad Inserter on September 23, 2026.
Site Kit by Google was downloaded more in the last 30 days: 7,850,249 times against 150,827.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Ad Inserter
Pick Ad Inserter if the review score matters most to you or you want the score backed by more reviews.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the one shipping releases most recently or you want the one being installed faster right now.
Ad Inserter vs Site Kit by Google side by side
| Ad Inserter | Site Kit by Google | |
|---|---|---|
| Ad Management Plugins ranking | #3 | #1 |
| Rating | 4.9 | 4.2 |
| Reviews | 2,431 | 1,012 |
| Active installs | 300,000+ | 5 million+ |
| Total downloads | 19,370,213 | 289,318,226 |
| Downloads, last 30 days | 150,827 | 7,850,249 |
| Last updated | Sep 23, 2026 | Oct 19, 2026 |
| First published | Nov 14, 2010 | Oct 31, 2019 |
| Tested up to WordPress | 7.0.7 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Ad Inserter ratings
Site Kit by Google ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Ad Inserter nor Site Kit by Google can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Ad Inserter vs Site Kit by Google: common questions
Is Ad Inserter better than Site Kit by Google?
Site Kit by Google leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #3 in Ad Management Plugins.
Which has more users, Ad Inserter or Site Kit by Google?
Site Kit by Google ranks higher on WordPress.org: #1 against #3 in Ad Management Plugins.
Which is rated higher, Ad Inserter or Site Kit by Google?
Site Kit by Google has more users: 5 million+ active installs against 300,000+.
Are Ad Inserter and Site Kit by Google free?
Both are free to install from WordPress.org. Ad Inserter may also sell a paid version or add-ons. Site Kit by Google may also sell a paid version or add-ons.
Alternatives to Ad Inserter and Site Kit by Google
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Advanced Ads
100,000+ installs · 4.9 from 1,463 reviews
-
Quads Ads Manager for Google AdSense
20,000+ installs · 4.9 from 1,087 reviews
-
Google for WooCommerce
800,000+ installs · 2.7 from 268 reviews
-
Quick Adsense
20,000+ installs · 3.9 from 74 reviews
-
Ads.txt Manager
100,000+ installs · 4.7 from 15 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.