Ad Invalid Click Protector vs Site Kit by Google (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Ad Invalid Click Protector at #8 and Site Kit by Google at #1. Site Kit by Google leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Ad Invalid Click Protector
Ad Invalid Click Protector (AICP)
One plugin to save your AdSense account from Click Bombings and Invalid Click Activities
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Who leads on what
Site Kit by Google leads on 5 of the 6 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #8 in Ad Management Plugins.
Site Kit by Google has more users: 5 million+ active installs against 10,000+.
Ad Invalid Click Protector is rated higher: 4.7 out of 5 from 62 reviews, against 4.2 from 1,012 reviews.
Site Kit by Google has more reviews behind its score: 1,012 against 62.
Site Kit by Google was updated more recently, on October 19, 2026; Ad Invalid Click Protector on July 20, 2026.
Site Kit by Google was downloaded more in the last 30 days: 7,850,249 times against 2,068.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Ad Invalid Click Protector
Pick Ad Invalid Click Protector if the review score matters most to you.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Ad Invalid Click Protector vs Site Kit by Google side by side
| Ad Invalid Click Protector | Site Kit by Google | |
|---|---|---|
| Ad Management Plugins ranking | #8 | #1 |
| Rating | 4.7 | 4.2 |
| Reviews | 62 | 1,012 |
| Active installs | 10,000+ | 5 million+ |
| Total downloads | 305,949 | 289,318,226 |
| Downloads, last 30 days | 2,068 | 7,850,249 |
| Last updated | Jul 20, 2026 | Oct 19, 2026 |
| First published | Nov 16, 2016 | Oct 31, 2019 |
| Tested up to WordPress | 7.0.7 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Ad Invalid Click Protector ratings
Site Kit by Google ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Ad Invalid Click Protector nor Site Kit by Google can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Ad Invalid Click Protector vs Site Kit by Google: common questions
Is Ad Invalid Click Protector better than Site Kit by Google?
Site Kit by Google leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #8 in Ad Management Plugins.
Which has more users, Ad Invalid Click Protector or Site Kit by Google?
Site Kit by Google ranks higher on WordPress.org: #1 against #8 in Ad Management Plugins.
Which is rated higher, Ad Invalid Click Protector or Site Kit by Google?
Site Kit by Google has more users: 5 million+ active installs against 10,000+.
Are Ad Invalid Click Protector and Site Kit by Google free?
Both are free to install from WordPress.org. Ad Invalid Click Protector may also sell a paid version or add-ons. Site Kit by Google may also sell a paid version or add-ons.
Alternatives to Ad Invalid Click Protector and Site Kit by Google
Plugins that score close to both in the same WordPress.org rankings and tags.
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Quick Adsense
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