Ads.txt Manager vs Site Kit by Google (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Ads.txt Manager at #5 and Site Kit by Google at #1. Site Kit by Google leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Ads.txt Manager
Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Who leads on what
Site Kit by Google leads on 3 of the 5 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #5 in Ad Management Plugins.
Site Kit by Google has more users: 5 million+ active installs against 100,000+.
Not enough reviews to compare ratings fairly: Ads.txt Manager has 15, Site Kit by Google has 1,009. We compare ratings only above 50 reviews each.
Site Kit by Google has more reviews behind its score: 1,009 against 15.
Ads.txt Manager was updated more recently, on September 1, 2026; Site Kit by Google on August 24, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Ads.txt Manager
Pick Ads.txt Manager if you want the one shipping releases most recently.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.
Ads.txt Manager vs Site Kit by Google side by side
| Ads.txt Manager | Site Kit by Google | |
|---|---|---|
| Ad Management Plugins ranking | #5 | #1 |
| Rating | 4.7 | 4.2 |
| Reviews | 15 | 1,009 |
| Active installs | 100,000+ | 5 million+ |
| Total downloads | 2,021,479 | 278,404,415 |
| Downloads, last 30 days | – | – |
| Last updated | Sep 1, 2026 | Aug 24, 2026 |
| First published | Dec 18, 2017 | Oct 31, 2019 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Ads.txt Manager ratings
Site Kit by Google ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Ads.txt Manager nor Site Kit by Google can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Ads.txt Manager vs Site Kit by Google: common questions
Is Ads.txt Manager better than Site Kit by Google?
Site Kit by Google leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #5 in Ad Management Plugins.
Which has more users, Ads.txt Manager or Site Kit by Google?
Site Kit by Google ranks higher on WordPress.org: #1 against #5 in Ad Management Plugins.
Which is rated higher, Ads.txt Manager or Site Kit by Google?
Site Kit by Google has more users: 5 million+ active installs against 100,000+.
Are Ads.txt Manager and Site Kit by Google free?
Both are free to install from WordPress.org. Ads.txt Manager is a community plugin with no paid version. Site Kit by Google may also sell a paid version or add-ons.
Alternatives to Ads.txt Manager and Site Kit by Google
Plugins that score close to both in the same WordPress.org rankings and tags.
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Advanced Ads
100,000+ installs · 4.9 from 1,462 reviews
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Quads Ads Manager for Google AdSense
20,000+ installs · 4.9 from 1,087 reviews
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Ad Inserter
300,000+ installs · 4.9 from 2,428 reviews
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Quick Adsense
20,000+ installs · 3.9 from 74 reviews
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Google for WooCommerce
800,000+ installs · 2.7 from 266 reviews
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