Ad Inserter vs FlatPM (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Ad Inserter at #4 and FlatPM at #10. Ad Inserter leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Ad Inserter
Ad Inserter – Ad Manager & AdSense Ads
Manage Google AdSense ads, banners, ad rotation, sticky widgets, AMP ads, ads.txt, tracking, header and footer code, PHP code, global custom fields
FlatPM
FlatPM – Ad Manager, AdSense and Custom Code
Flat PM is an ad management plugin. You might be thinking, "why do I need it?". It's simple: this is the best plugin for organizing ads …
Who leads on what
Ad Inserter leads on 4 of the 5 measures we track.
Ad Inserter ranks higher on WordPress.org: #4 against #10 in Ad Management Plugins.
Ad Inserter has more users: 300,000+ active installs against 10,000+.
Not enough reviews to compare ratings fairly: Ad Inserter has 2,428, FlatPM has 9. We compare ratings only above 50 reviews each.
Ad Inserter has more reviews behind its score: 2,428 against 9.
Ad Inserter was updated more recently, on July 27, 2026; FlatPM on January 7, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Ad Inserter
Pick Ad Inserter if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one shipping releases most recently.
FlatPM
FlatPM does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
Ad Inserter vs FlatPM side by side
| Ad Inserter | FlatPM | |
|---|---|---|
| Ad Management Plugins ranking | #4 | #10 |
| Rating | 4.9 | 4.6 |
| Reviews | 2,428 | 9 |
| Active installs | 300,000+ | 10,000+ |
| Total downloads | 19,199,827 | 186,730 |
| Downloads, last 30 days | – | – |
| Last updated | Jul 27, 2026 | Jan 7, 2026 |
| First published | Nov 14, 2010 | Mar 8, 2021 |
| Tested up to WordPress | 7.0.4 | 6.9.7 |
| Requires PHP | 7.4 | 5.6 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Ad Inserter ratings
FlatPM ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Ad Inserter nor FlatPM can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Ad Inserter vs FlatPM: common questions
Is Ad Inserter better than FlatPM?
Ad Inserter leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Ad Inserter ranks higher on WordPress.org: #4 against #10 in Ad Management Plugins.
Which has more users, Ad Inserter or FlatPM?
Ad Inserter ranks higher on WordPress.org: #4 against #10 in Ad Management Plugins.
Which is rated higher, Ad Inserter or FlatPM?
Ad Inserter has more users: 300,000+ active installs against 10,000+.
Are Ad Inserter and FlatPM free?
Both are free to install from WordPress.org. Ad Inserter may also sell a paid version or add-ons. FlatPM may also sell a paid version or add-ons.
Alternatives to Ad Inserter and FlatPM
Plugins that score close to both in the same WordPress.org rankings and tags.
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Advanced Ads
100,000+ installs · 4.9 from 1,462 reviews
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Ads.txt Manager
100,000+ installs · 4.7 from 15 reviews
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Quads Ads Manager for Google AdSense
20,000+ installs · 4.9 from 1,087 reviews
-
Quick Adsense
20,000+ installs · 3.9 from 74 reviews
-
Ad Invalid Click Protector
10,000+ installs · 4.7 from 62 reviews
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