AutomatorWP vs Mailchimp for WooCommerce (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Automation Plugins top 10: AutomatorWP at #5 and Mailchimp for WooCommerce at #7. They split the 6 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
AutomatorWP
AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI
Automate your WordPress workflows by connecting your plugins, sites, and apps with this powerful no-code automation plugin! AI assistant included!
Mailchimp for WooCommerce
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
Who leads on what
They split the 6 measures we track, so the choice comes down to which one you weigh most.
AutomatorWP ranks higher on WordPress.org: #5 against #7 in Automation Plugins.
Mailchimp for WooCommerce has more users: 200,000+ active installs against 6,000+.
AutomatorWP is rated higher: 4.8 out of 5 from 202 reviews, against 4.0 from 726 reviews.
Mailchimp for WooCommerce has more reviews behind its score: 726 against 202.
AutomatorWP was updated more recently, on October 20, 2026; Mailchimp for WooCommerce on September 23, 2026.
Mailchimp for WooCommerce was downloaded more in the last 30 days: 166,496 times against 11,557.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
AutomatorWP
Pick AutomatorWP if you go by where WordPress.org itself puts them, the review score matters most to you or you want the one shipping releases most recently.
Mailchimp for WooCommerce
Pick Mailchimp for WooCommerce if you want the plugin more sites already run, you want the score backed by more reviews or you want the one being installed faster right now.
AutomatorWP vs Mailchimp for WooCommerce side by side
| AutomatorWP | Mailchimp for WooCommerce | |
|---|---|---|
| Automation Plugins ranking | #5 | #7 |
| Rating | 4.8 | 4.0 |
| Reviews | 202 | 726 |
| Active installs | 6,000+ | 200,000+ |
| Total downloads | 776,162 | 24,193,284 |
| Downloads, last 30 days | 11,557 | 166,496 |
| Last updated | Oct 20, 2026 | Sep 23, 2026 |
| First published | Mar 31, 2020 | Oct 6, 2016 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.0 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
AutomatorWP ratings
Mailchimp for WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither AutomatorWP nor Mailchimp for WooCommerce can pay to appear here: the pair exists only because both plugins reached the Automation Plugins top 10. Full methodology.
AutomatorWP vs Mailchimp for WooCommerce: common questions
Is AutomatorWP better than Mailchimp for WooCommerce?
They split the 6 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. AutomatorWP ranks higher on WordPress.org: #5 against #7 in Automation Plugins.
Which has more users, AutomatorWP or Mailchimp for WooCommerce?
AutomatorWP ranks higher on WordPress.org: #5 against #7 in Automation Plugins.
Which is rated higher, AutomatorWP or Mailchimp for WooCommerce?
Mailchimp for WooCommerce has more users: 200,000+ active installs against 6,000+.
Are AutomatorWP and Mailchimp for WooCommerce free?
Both are free to install from WordPress.org. AutomatorWP may also sell a paid version or add-ons. Mailchimp for WooCommerce may also sell a paid version or add-ons.
Alternatives to AutomatorWP and Mailchimp for WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.