Branda vs Ultimate Dashboard (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org White Label Plugins top 10: Branda at #2 and Ultimate Dashboard at #4. Ultimate Dashboard leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Branda
Branda – White Label & Branding, Free Login Page Customizer
White label & rebrand your login page & WordPress dashboard. Customize system emails & get everything to rebrand WordPress with Branda.
Ultimate Dashboard
Ultimate Dashboard – Custom WordPress Dashboard
The #1 Plugin to Customize the WordPress Dashboard!
Who leads on what
Ultimate Dashboard leads on 4 of the 6 measures we track.
Branda ranks higher on WordPress.org: #2 against #4 in White Label Plugins.
Ultimate Dashboard has more users: 50,000+ active installs against 20,000+.
Not enough reviews to compare ratings fairly: Branda has 30, Ultimate Dashboard has 114. We compare ratings only above 50 reviews each.
Ultimate Dashboard has more reviews behind its score: 114 against 30.
Ultimate Dashboard was updated more recently, on October 10, 2026; Branda on September 28, 2026.
Ultimate Dashboard was downloaded more in the last 30 days: 24,802 times against 22,348.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Branda
Pick Branda if you go by where WordPress.org itself puts them.
Ultimate Dashboard
Pick Ultimate Dashboard if you want the plugin more sites already run, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Branda vs Ultimate Dashboard side by side
| Branda | Ultimate Dashboard | |
|---|---|---|
| White Label Plugins ranking | #2 | #4 |
| Rating | 4.5 | 4.6 |
| Reviews | 30 | 114 |
| Active installs | 20,000+ | 50,000+ |
| Total downloads | 500,568 | 1,357,735 |
| Downloads, last 30 days | 22,348 | 24,802 |
| Last updated | Sep 28, 2026 | Oct 10, 2026 |
| First published | Apr 20, 2020 | Jun 18, 2016 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 5.6 |
| Pricing | Free + paid version | Free on WordPress.org |
Downloads per day, last 48 days
Branda ratings
Ultimate Dashboard ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Branda nor Ultimate Dashboard can pay to appear here: the pair exists only because both plugins reached the White Label Plugins top 10. Full methodology.
Branda vs Ultimate Dashboard: common questions
Is Branda better than Ultimate Dashboard?
Ultimate Dashboard leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Branda ranks higher on WordPress.org: #2 against #4 in White Label Plugins.
Which has more users, Branda or Ultimate Dashboard?
Branda ranks higher on WordPress.org: #2 against #4 in White Label Plugins.
Which is rated higher, Branda or Ultimate Dashboard?
Ultimate Dashboard has more users: 50,000+ active installs against 20,000+.
Are Branda and Ultimate Dashboard free?
Both are free to install from WordPress.org. Branda is listed as commercial, so a paid version or add-ons exist. Ultimate Dashboard may also sell a paid version or add-ons.
Alternatives to Branda and Ultimate Dashboard
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.