Branda vs White Label (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org White Label Plugins top 10: Branda at #2 and White Label at #1. They split the 5 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
Branda
Branda – White Label & Branding, Free Login Page Customizer
White label & rebrand your login page & WordPress dashboard. Customize system emails & get everything to rebrand WordPress with Branda.
White Label
White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard
Our White Label WordPress plugin lets you make a custom admin experience. Create a custom login page, a custom dashboard, and much more.
Who leads on what
They split the 5 measures we track, so the choice comes down to which one you weigh most.
White Label ranks higher on WordPress.org: #1 against #2 in White Label Plugins.
Branda has more users: 20,000+ active installs against 10,000+.
Not enough reviews to compare ratings fairly: Branda has 30, White Label has 21. We compare ratings only above 50 reviews each.
Branda has more reviews behind its score: 30 against 21.
White Label was updated more recently, on August 20, 2026; Branda on August 19, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Branda
Pick Branda if you want the plugin more sites already run or you want the score backed by more reviews.
White Label
Pick White Label if you go by where WordPress.org itself puts them or you want the one shipping releases most recently.
Branda vs White Label side by side
| Branda | White Label | |
|---|---|---|
| White Label Plugins ranking | #2 | #1 |
| Rating | 4.5 | 5.0 |
| Reviews | 30 | 21 |
| Active installs | 20,000+ | 10,000+ |
| Total downloads | 476,790 | 309,986 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 19, 2026 | Aug 20, 2026 |
| First published | Apr 20, 2020 | May 18, 2018 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free + paid version | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Branda ratings
White Label ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Branda nor White Label can pay to appear here: the pair exists only because both plugins reached the White Label Plugins top 10. Full methodology.
Branda vs White Label: common questions
Is Branda better than White Label?
They split the 5 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. White Label ranks higher on WordPress.org: #1 against #2 in White Label Plugins.
Which has more users, Branda or White Label?
White Label ranks higher on WordPress.org: #1 against #2 in White Label Plugins.
Which is rated higher, Branda or White Label?
Branda has more users: 20,000+ active installs against 10,000+.
Are Branda and White Label free?
Both are free to install from WordPress.org. Branda is listed as commercial, so a paid version or add-ons exist. White Label may also sell a paid version or add-ons.
Alternatives to Branda and White Label
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.