Kit vs LightStart (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Landing Page Plugins top 10: Kit at #4 and LightStart at #3. LightStart leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Kit
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
LightStart
LightStart – Maintenance Mode, Coming Soon and Landing Page Builder
Easy Drag & Drop Page Builder that adds a splash page to your site that it's perfect for a coming soon page, maintenance or landing page.
Who leads on what
LightStart leads on 4 of the 6 measures we track.
LightStart ranks higher on WordPress.org: #3 against #4 in Landing Page Plugins.
LightStart has more users: 400,000+ active installs against 40,000+.
Kit is rated higher: 4.8 out of 5 from 90 reviews, against 4.3 from 874 reviews.
LightStart has more reviews behind its score: 874 against 90.
Kit was updated more recently, on October 15, 2026; LightStart on September 29, 2026.
LightStart was downloaded more in the last 30 days: 239,805 times against 118,456.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Kit
Pick Kit if the review score matters most to you or you want the one shipping releases most recently.
LightStart
Pick LightStart if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one being installed faster right now.
Kit vs LightStart side by side
| Kit | LightStart | |
|---|---|---|
| Landing Page Plugins ranking | #4 | #3 |
| Rating | 4.8 | 4.3 |
| Reviews | 90 | 874 |
| Active installs | 40,000+ | 400,000+ |
| Total downloads | 4,805,032 | 20,415,858 |
| Downloads, last 30 days | 118,456 | 239,805 |
| Last updated | Oct 15, 2026 | Sep 29, 2026 |
| First published | Mar 30, 2015 | Feb 26, 2010 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.1 | 7.1 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Kit ratings
LightStart ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Kit nor LightStart can pay to appear here: the pair exists only because both plugins reached the Landing Page Plugins top 10. Full methodology.
Kit vs LightStart: common questions
Is Kit better than LightStart?
LightStart leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. LightStart ranks higher on WordPress.org: #3 against #4 in Landing Page Plugins.
Which has more users, Kit or LightStart?
LightStart ranks higher on WordPress.org: #3 against #4 in Landing Page Plugins.
Which is rated higher, Kit or LightStart?
LightStart has more users: 400,000+ active installs against 40,000+.
Are Kit and LightStart free?
Both are free to install from WordPress.org. Kit may also sell a paid version or add-ons. LightStart may also sell a paid version or add-ons.
Alternatives to Kit and LightStart
Plugins that score close to both in the same WordPress.org rankings and tags.
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.