Icegram Engage vs Website Pop-up Builder by BDOW! (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Lead Generation Plugins top 10: Icegram Engage at #1 and Website Pop-up Builder by BDOW! at #7. Icegram Engage leads on 3 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Icegram Engage
Icegram Engage – Popups, Optins, CTAs & Lead Generation
Create high-converting popups, email optins, and CTAs in minutes. Capture leads, grow your email list, and convert visitors into customers—without cod …
Website Pop-up Builder by BDOW!
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation
Sumo is trusted by over 600,000 businesses — small and large — in growing their email lists, customer base, and revenue online.
Who leads on what
Icegram Engage leads on 3 of the 6 measures we track.
Icegram Engage ranks higher on WordPress.org: #1 against #7 in Lead Generation Plugins.
Both report 10,000+ active installs on WordPress.org.
Icegram Engage is rated higher: 4.7 out of 5 from 370 reviews, against 4.2 from 519 reviews.
Website Pop-up Builder by BDOW! has more reviews behind its score: 519 against 370.
Website Pop-up Builder by BDOW! was updated more recently, on October 19, 2026; Icegram Engage on October 5, 2026.
Icegram Engage was downloaded more in the last 30 days: 19,377 times against 9,210.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Icegram Engage
Pick Icegram Engage if you go by where WordPress.org itself puts them, the review score matters most to you or you want the one being installed faster right now.
Website Pop-up Builder by BDOW!
Pick Website Pop-up Builder by BDOW! if you want the score backed by more reviews or you want the one shipping releases most recently.
Icegram Engage vs Website Pop-up Builder by BDOW! side by side
| Icegram Engage | Website Pop-up Builder by BDOW! | |
|---|---|---|
| Lead Generation Plugins ranking | #1 | #7 |
| Rating | 4.7 | 4.2 |
| Reviews | 370 | 519 |
| Active installs | 10,000+ | 10,000+ |
| Total downloads | 2,575,011 | 2,476,859 |
| Downloads, last 30 days | 19,377 | 9,210 |
| Last updated | Oct 5, 2026 | Oct 19, 2026 |
| First published | Jun 9, 2014 | Feb 27, 2014 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.1 | 7.0 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Icegram Engage ratings
Website Pop-up Builder by BDOW! ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Icegram Engage nor Website Pop-up Builder by BDOW! can pay to appear here: the pair exists only because both plugins reached the Lead Generation Plugins top 10. Full methodology.
Icegram Engage vs Website Pop-up Builder by BDOW!: common questions
Is Icegram Engage better than Website Pop-up Builder by BDOW!?
Icegram Engage leads on 3 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Icegram Engage ranks higher on WordPress.org: #1 against #7 in Lead Generation Plugins.
Which has more users, Icegram Engage or Website Pop-up Builder by BDOW!?
Icegram Engage ranks higher on WordPress.org: #1 against #7 in Lead Generation Plugins.
Which is rated higher, Icegram Engage or Website Pop-up Builder by BDOW!?
Both report 10,000+ active installs on WordPress.org.
Are Icegram Engage and Website Pop-up Builder by BDOW! free?
Both are free to install from WordPress.org. Icegram Engage may also sell a paid version or add-ons. Website Pop-up Builder by BDOW! may also sell a paid version or add-ons.
Alternatives to Icegram Engage and Website Pop-up Builder by BDOW!
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.